SMB Growth Lead

7 days ago


Singapore Alibaba Cloud Full time
Job Description:
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As an SMB Growth Lead, you will play a crucial role in driving the growth of our business in the APAC region by developing and executing effective acquisition strategies that target small to medium-sized businesses.

You will conduct market research to understand SMB needs, develop targeted marketing campaigns, oversee the execution of online advertising campaigns, collaborate with the sales team to create tailored sales pitches, analyze campaign performance data, and manage budget allocation across various channels.

This role requires a strong understanding of the SMB market, expertise in digital marketing, and excellent communication and negotiation skills.

Key Responsibilities include:

  • Conducting market research to understand SMB needs and competitor strategies
  • Developing and executing targeted marketing campaigns
  • Oversighting the execution of online advertising campaigns
  • Collaborating with the sales team to create tailored sales pitches
  • Analyzing campaign performance data
  • Managing budget allocation across various channels

Job Requirements: 8 to 10 years of experience with a Bachelor's degree in Business, Marketing, or related field, proven experience in SMB digital acquisition, paid media, content marketing, website optimization, and digital marketing, strong understanding of the SMB market, excellent communication, negotiation, and interpersonal skills, ability to work independently and collaboratively in a fast-paced environment.


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