Team Lead, Upper Funnel Smb Marketing Apac

6 days ago

Singapore TikTok Full time

Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team
At TikTok, our mission is to inspire creativity and bring joy. The SMB Regional Marketing Team's purpose is to make TikTok the most relevant growth platform for small and medium sized businesses, providing education, guidance and showcasing success. As part of the Global SMB Team, the Regional Business Marketing Team works in close collaboration with the Sales and Product teams, becoming the champions of SMB audiences, continually optimizing performance driven messaging strategies and customer journeys. We are creative entrepreneurs at heart, ready to dig in and capitalize on the potential and opportunities of the platform and its creative community.

We're building a team of self-starters, motivated individuals and problem solvers who thrive in a fast-paced environment. You have an appetite for learning, innovation, and are comfortable working outside your primary skill set and comfort zone. The energy and results you will bring to the table have been proven in your contributions to world class marketing initiatives. Above all, you have a passion for TikTok and are full of ideas that will help propel the platform into the future.

We are seeking an accomplished marketer to lead the SMB Regional Marketing Upper Funnel team in APAC. This is an opportunity to build a growing team and make a significant contribution by delivering world class efforts that connect with SMBs and drive to action on our platform.
This role can be based in Singapore, Thailand or Indonesia.

**Responsibilities**:

- Build and lead a dynamic, regional team of Marketers and Partnership managers dedicated to the to the successful growth and performance of our SMB business.
- Create strategy and drive execution across our ecosystem (Internal and External) by acquiring qualified leads.
- Develop regional strategy through local partnership and 3rd party partners to drive leads acquisition.
- Balance both creative and analytical interpretation of data to design inspiring and effective upper funnel initiatives
- Support development/execution of process of assessing leads and funneling to appropriate engagement tracks to mitigate churn and nurture activation potential, including working directly with Various sales teams’ counterparts to fast-track transfer of high potential leads for advertiser activation and revenue growth
- Activate comprehensive marketing-based initiatives and continuously iterate to maximize results through the focus of generating quality leads.
- Collaborate as a seamless partner to XFNs, including SMB Product & Sales organizations both within region and globally.
- Develop a strong team and culture.

**Qualifications**:

- At least 8-10 years of experience in digital marketing, SMB marketing, partnership, business development and media background preferred
- Acute understanding of SMB business needs, TikTok & competitors' SMB product solutions
- Experience in team & people management
- Experience working with both B2B & B2C customers in a regional environment
- Demonstrated ability to manage multiple projects under tight deadlines in a fast-paced environment
- Excellent communication and presentation skills
- Self-starter, fast learner who is detail-oriented and has critical thinking
- Ability to work independently and as a team across different departments and regions
- Embodying our Leadership Principles, including being mission and vision-driven, leveraging collective wisdom, leading by example, fostering team members' growth, and achieving results. Thoughtful, empathetic leadership and a sincere passion for the work of the team.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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