Program Manager, Smb Apac

2 days ago

Singapore TIKTOK PTE. LTD. Full time

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.

We are looking for a Program Manager to focus on creating, developing and optimizing a variety of advertiser programs that help small businesses across APAC begin advertising and ultimately sustain value on our platform. These Sales programs will ensure we can address our advertiser and agency needs and scalably drive revenue growth.

**Responsibilities**:

- Develop sales programs and service strategies that align to identified opportunities within the advertiser funnel to improve acquisition, growth and retention.
- Work closely with management and between SMB sales, marketing, product, and operations teams to facilitate smooth delivery and end-to-end execution of scalable sales programs.
- Optimize program operations with a focus on process management, deep dive analysis and funnel optimization.
- Effectively manage delivery of programs through in-house and outsourced partners, ensuring quality and operational efficiency to drive incremental revenue growth.
- Communicate clearly the progress of weekly/monthly/quarterly initiatives to stakeholders.
- Design clear measurement strategies and success metrics, in partnership with Analytics team, to understand and optimize the impact and ROI of each program.

**Qualifications**
- Minimum 3 years of relevant Program Management experience.
- Experience working with small businesses and developing strategies to scale services and support.
- Ability to work in fast-paced environment and resourceful in achieving success in the face of ambiguity.
- Demonstrated ability to multi-task, prioritize and meet timelines on deliverable.
- Strong critical, analytical thinking and data skills.
- Experience in online marketing, sales, and product solutions for small businesses.
- Experience working with SMB vendors across sales, account management and service workflows.
- Expert knowledge of social media, mobile apps, and digital and mobile marketing.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience.

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