Head of Marketing SMB, APAC

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Responsibilities

Team Introductions

At TikTok, our mission is to inspire creativity and bring joy. The SMB Regional Marketing Team's purpose is to make TikTok the most relevant growth platform for small and medium sized businesses, providing education, guidance and showcasing success. As part of the Global SMB Team, the Regional Business Marketing Team works in close collaboration with the Sales and Product teams, becoming the champions of SMB audiences, continually optimizing performance driven messaging strategies and customer journeys. We are creative entrepreneurs at heart, ready to dig in and capitalize on the potential and opportunities of the platform and its creative community.

We're building a team of self-starters, motivated individuals and problem solvers who thrive in a fast-paced environment. You have an appetite for learning, innovation, and are comfortable working outside your primary skill set and comfort zone. The energy and results you will bring to the table have been proven in your contributions to world class marketing initiatives. Above all, you have a passion for TikTok and are full of ideas that will help propel the platform into the future.

We are seeking an accomplished marketer to lead the SMB Regional Marketing team in APAC. This is an opportunity to build a growing team and make a significant contribution by delivering world class efforts that connect with SMBs and drive to action on our platform.

This role will be based in Singapore.

Responsibilities

- Build and lead a dynamic, regional team of marketers dedicated to the to the successful growth and performance of our SMB business in APAC

- Create and develop regional strategy and drive execution at scale across our ecosystem (Internal and External) by acquiring qualified leads

- Develop regional strategy and initiatives for activation of specific verticals and segments

- Build net-new content, scalable toolkits, marketing campaigns and enablement programs that help engage with SMB audiences

- Deliver narrative and content creation that focuses on business priority pillars or products

- Balance both creative and analytical interpretation of data to design inspiring and effective digital marketing campaigns that drives business results and impact

- Support development/execution of process of assessing leads and funneling to appropriate engagement tracks to mitigate churn and nurture activation potential, including working directly with Scaled Business Sales and Account Management counterparts to fast-track transfer of high potential leads for advertiser activation and revenue growth

- Activate comprehensive performance marketing-based initiatives and continuously iterate to maximize results through to acquisition

- Collaborate as a seamless partner to other XFNs and leadership, including SMB Product & Sales organizations both within region and globally

- Develop a strong team and culture

- Demonstrate SMB and Marketing thought leadership, keeping ahead of trends and providing proactive inspiration and recommendations

Qualifications

Minimum Qualifications

- Master degree in Mass Communications

- 12+ years of professional experience in management consulting or business strategy roles, with projects delivering measurable growth outcomes of 60% revenue increase or 25% cost reduction

- Experience in the tech industry, contributing to strategic initiatives that increased DAU by 20-30%

- Proven track record in business planning and target setting in collaboration with sales teams

- Advanced analytical skills, with proficiency in Excel, SQL, or similar analytics tools to produce actionable dashboards, reports, or predictive models.

- Demonstrated experience working with APAC markets, including launching at least 3-5 market entry or expansion initiatives

Preferred Qualifications

- Strong business acumen, with evidence of influencing at least 3 cross-functional teams to execute high-impact strategic initiatives.