Smb Apac Regional Product Marketing Manager, Singapore

2 days ago

Singapore TikTok Full time

**Responsibilities**:
Team Introduction TikTok's SMB Regional PMM team aims to provide advertising product solutions to SMB advertisers, to grow SMB advertisers together. You are joining a team of operational expertise with a customer-centric mindset, who proactively drive the client’s growth strategy, including upsells, renewals and campaign reactivations. Responsibilities - In-depth Market and Customer Research: Skillfully utilize data to analyze market trends and product applicability, providing data support for product development and strategy. - Develop Marketing Strategy: Formulate effective product marketing strategies for international business products based on objectives and SMB market demands. - Product Positioning and Support: Determine product market positioning, set targets, and provide necessary marketing tools and materials to the sales team. - Plan Product GTM: Organize and execute online and offline marketing activities to enhance product visibility and market share. - Product Design Optimization: Closely monitor product performance data, listen to customer feedback, and collaborate with technical and operational teams to optimize product performance.

**Qualifications**:
Minimum Qualifications - 3-5 years of experience in product operations, experience with SMB advertising - Strong research and data analysis skills. - Experience in leading and delivering complex cross-functional projects on a fast-paced schedule. - A quick learner with critical and innovative thinking, able to thrive in ambiguity and rapidly adapt to change. - Excellent communication, presentation, and analytical skills. - Proficiency in English is a must in order to communicate with the global team. Preferred Qualifications - Proficiency in Japanese, Korean, or Vietnamese is preferred, particularly for working with local customers, merchants, and partners

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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