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Global SMB Acquisition Manager

2 weeks ago

Singapore Alibaba Cloud Full time

We are seeking a dynamic and results-driven APAC SMB Acquisition Manager to lead our scaled online acquisition efforts. This role will be critical in designing and implementing strategies to acquire small to medium-sized businesses (SMBs) through various online channels. The ideal candidate will have a strong background in digital marketing, data analysis, and a proven track record of driving customer acquisition in a fast-paced environment.
Key Responsibilities:
Conduct market research to understand SMB needs, competitor strategies, and emerging trends to inform acquisition tactics.
Create and execute acquisition strategies tailored to SMBs, focusing on effective online marketing channels like social media, search engines, and content marketing.
Oversee the planning, execution, and optimization of online advertising campaigns (PPC, display, retargeting, etc.) aimed at SMBs to achieve customer acquisition goals.
Develop and implement strategies to generate online leads through building communities, networking, events, digital marketing, and partnerships.
Establish and nurture relationships with SMBs to understand their needs and position our solutions effectively.
Collaborate with the sales team to create tailored sales pitches and presentations that resonate with SMB decision-makers.
Analyze campaign performance data to identify trends, measure effectiveness, and make data-driven decisions to optimize acquisition strategies.
Implement A/B testing strategies to continuously improve ad copy, landing pages, and conversion rates.
Manage and allocate the budget effectively across various channels to maximize ROI and meet acquisition targets.
Work closely with the content, product, and sales teams to create compelling messaging and ensure that acquisition strategies align with overall business objectives.
Provide regular reports on acquisition performance, insights, and recommendations to senior management.
Job Requirements:
8 to 10 years of experience with a Bachelor's degree in Business, Marketing, or related field.
Proven experience in SMB digital acquisition, paid media, content marketing, website optimization, and digital marketing.
Strong understanding of the SMB market and market-specific business landscape.
Excellent communication, negotiation, and interpersonal skills.
Ability to work independently and collaboratively in a fast-paced environment.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Software Development, Technology, Information and Media, IT Services, and IT Consulting
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