Growth Lead, Acquisition

2 days ago

Singapore TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

**Responsibilities**:

- Use expert-level understanding of the customer (advertiser) to design and execute effective SMB acquisition programs
- Manage a multi-functional team that owns the global SMB acquisition strategy through organic, owned, and earned channels
- Collaborate with Growth Product to identify and prioritize opportunities to better reach and convert prospective new advertisers
- Work with Global Business Marketing to shape the content strategy in ways that better address the needs of SMBs seeking digital marketing solutions
- Partner with the Paid Acquisition team to find meaningful points of intersection where paid and non-paid can benefit from each other
- Analyze and measure performance of tactics to ensure efficacy of acquisition programs and report the results clearly on a recurring basis
- Identify and experiment with new and innovative methods to reach, engage, and convert SMB advertisers
- Produce budgets and targets in partnership with Strategy and Finance teams for planning and forecasts

**Qualifications**:
Qualifications

**Qualifications**:

- 5 years of experience in marketing, growth, product, or related field
- Deep understanding of SMBs and/or B2B business models
- Quantitative with a track record of producing measurable results
- Creative and can provide examples of creating programs from 0 to 1
- Has worked in highly matrixed and complex organizations
- Proficient in English

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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