Growth Marketing Manager

6 days ago

Singapore TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Mountain View, Los Angeles, Seattle, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

About the team
As part of the Monetization team at TikTok, the SMB Growth team is focused on bringing new advertisers to the ads platform around the world. The Regional Marketing Manager is the connective tissue between our central acquisition team and all of the magic that happens in local markets around the globe. This ranges from the highest level of prioritization, targets, strategy, and tactics, to QA'ing content and ensure native-quality localization of creative. Finally, they will partner with regional sales, ops, and marketing on meaningful projects and campaigns as well as be a strong advocate for the needed support to achieve APAC's goals and objectives.

We are looking for a Growth Marketing Manager who knows how to work with incrementality testing and media mix models with a strong understanding of organic, lifecycle, performance, direct response, and/or ROAS objectives to join our team in APAC.

**Responsibilities**:

- Manage the roadmap of growth marketing channels and tactics.
- Own the performance of direct response channels, from strategy to execution.
- Partner with analytics and Ad-tech to track and measure the results of each test.
- Work with teams of procurement, finance, legal, design to launch new performance marketing channels.
- Scale and evolve success cases into evergreen status.
- Implement creative and innovative ideas from scratch

**Qualifications**:

- Above 5 years of experience of growth or performance marketing.
- Familiarity with B2B and/or SMB acquisition.
- Track record of starting brand new channels and tactics will be preferred.
- Good understanding of tracking and attribution of marketing data.
- Understanding lifecycle marketing and user journey optimization
- Understanding of paid and non-paid strategies for acquisition
- Good understanding of digital advertising ecosystems across the APAC region including SEA, Japan, South Korea, Australia, and New Zealand
- Working level familiarity with Google Ads Suite, Bing Ads, TikTok Ads, Meta Ads, SA360
- Understanding of Naver, KakaoTalk, LINE, Yahoo Ads

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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