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Growth Marketing Manager, Smb Ads

3 weeks ago

Singapore TikTok Full time

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Mountain View, Los Angeles, Seattle, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

As part of the Monetization team at TikTok, the SMB Growth team is focused on bringing new advertisers to the ads platform around the world. The Regional Marketing Manager is the connective tissue between our central acquisition team and all of the magic that happens in local markets around the globe. This ranges from the highest level of prioritization, targets, strategy, and tactics, to QA'ing content and ensure native-quality localization of creative. Finally, they will partner with regional sales, ops, and marketing on meaningful projects and campaigns as well as be a strong advocate for the needed support to achieve APAC's goals and objectives.

We are looking for a Growth Marketing Manager who knows how to work with incrementality testing and media mix models with a strong understanding of performance, direct response and/or ROAS objectives to join our team in APAC.

**Responsibilities**:
1. Manage the roadmap of growth marketing channels and tactics.
2. Own the performance of direct response channels, from strategy to execution.
3. Partner with analytics and Ad-tech to track and measure the results of each test.
4. Work with teams of procurement, finance, legal, design to launch new performance marketing channels.
5. Scale and evolve success cases into evergreen status.
6. Implement creative and innovative ideas from scratch.
1. Above 3 years of experience of growth or performance marketing.
2. Familiarity with B2B and/or SMB acquisition.
3. Track record of starting brand new channels and tactics will be preferred.
4. Good understanding of tracking and data.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.