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Manager, Integrated Marketing and Communications
1 week ago
COMPANY DESCRIPTION
Singapore Management University is a place where high-level professionalism blends together with a healthy informality.
The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together - building a strong collegiality and morale within the university.
Our commitment to attract and retain talent is ongoing.We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities - all to meet the work-life needs of our staff.
No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.RESPONSIBILITIES
- Integrated Marketing and Communications, SMU Office of Alumni Relations.
- Contribute to the development and implementation of an integrated communications strategy to engage SMU alumni, students, and other SMU stakeholders related to SMU alumni engagement.
- Develop and build content for the various communication touchpoints for the targeted alumni communities including but not limited to digital and nondigital platforms.
- Develop the creatives of various publications and collaterals and oversee the quality of these creatives in production and utilisation.
- Plan, organise and deliver the marketing and communications support for daytoday activities, events, and initiatives.
- Monitor, adapt and adopt digital engagement trends and best practices in communications.
- Work with the Office of Corporate Communications and Marketing to ensure alignment with the University's brand, marketing and communication strategies and policies.
- Close collaboration within the Office of Alumni Relations (Comms team members, Director, all other staff members) to plan, coordinate and execute upon comms efforts.
- Building Institutional Knowledge of our Alumni.
- Improve SMU's knowledge of our alumni and their needs by gathering information on their participation in online activities, interaction, and usage trends.
- Maintain the media archives of alumni information
- Analyse data, derive insights, and propose recommendations on improving digital alumni activities and events.
- Develop key metrics and measurement reports to evaluate the success of digital alumni engagement efforts.
QUALIFICATIONS
- Bachelor's or Master's Degree with at least 6 to 10 years of working experience.
- Digitally savvy, a high level of proficiency in copywriting and editorial skills is a must.
- Proven track record in driving online communities, digital content and communications strategies for targeted audience segments.
- Strong understanding of the digital and social media landscape and trends, with experience in managing social media channels, digital engagement, marketing, and communication initiatives.
- Proficient in utilising a range of digital, content management, video editing, design, and social media tools such as Drupal, WordPress, social media management, and project management platforms.
- Exceptional interpersonal skills with the ability to interact effectively with alumni, volunteers, staff at all levels, and external parties.
- Selfstarter, mature, and able to work independently, at the same time, an effective team player who can maintain a high level of professionalism in all circumstances.
- Strong time management skills and demonstrated ability to take primary responsibility for a diverse number of projects and to complete them in a timely manner with limited supervision.
- A passion for higher education and the nonprofit sector is highly desirable.
OTHER INFORMATION
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