Manager (Integrated Marketing)

1 week ago

Singapore PAS People's Association Full time

Reporting to the Head (Integrated Marketing), the Manager (Integrated Marketing) supports the Integrated Marketing Team in its partnership with key PA Divisions as well as senior management to develop and implement marketing strategies and campaigns that promote the organization, its programs and people, in line with PA's brand identity.


He/She supports the Team in the planning, execution, and evaluation of marketing campaigns, ensuring integration across various channels such as digital, social media, traditional media, and events, to promote the PA and its assets.

This involves working with marketing agencies to determine target market demographics and behaviours, identify market dynamics, patterns, behaviours and competitors to support overall marketing strategy, and measuring the success of marketing efforts.

It also includes collaborating with departments/divisions that work with creative teams to develop compelling campaign assets, messaging, and content that resonate with target audiences and reflect PA's brand essence.


He/she supports the conceptualization and management of the PA's integrated marketing efforts to coordinate Whole-of-PA (WOPA) marketing efforts, through, for example, PA's Marcom Grid reporting and submission.

He/She also also manages the on-going enhancement and development of PA Digital presence through Website Portals, and PA Intranet.

Duties & Responsibilities

PA Corporate Website / PA-related websites and Intranet
Policy & Governance

  • Support development of policies pertaining to the PA corporate website and social media usage
  • Engage and carry out user experience discussions and reviews to support PA digitalization efforts.
  • Facilitate and provide guidance to support PA units / Constituency Office (CO) units on standalone website matters.
PA Corporate Website

  • Manage, Develop, Update and Refresh content and visuals on PA corporate website to align with refreshed brand and ensure its relevancy as a key touchpoint for public facing information and experience.
  • Engage Webpage users (other PA units) on alignment of content, brand positioning and industry best practices.
  • Works with external web vendor to ensure website employs best practices, is uptodate, addresses the needs of the audience, and is wellexecuted in line with core strategy.
  • Coordinate with Infocomm Team (ICT) on technical aspects of the revamp, overseeing and ensuring that a consistent look and feel is delivered across all pages.
PA Intranet

  • Supports System Owner of PA Intranet and works with ICT to manage PA Intranet content, ensuring consistent look and content that aligns with the PA brand.
  • Engage and carry out user experience discussions and reviews with the intent of supporting internal PA digitalization efforts.
WOPA Campaigns

  • Conceptualise and execute integrated marketing campaign, consisting of both ATL and BTL efforts to create awareness on refreshed PA brand.
  • Supports the IM Team in collaboration with Brand team to roll out the WOPA brand expression and experience, and articulate PA's vision, mission, taglines, and corporate values (VMTV) across all touchpoints, including the PA65 Anniversary.
  • Coordinate and provide guidance to PA units on marketing efforts to support refreshed
brand through PA touchpoints.

Others

Management and Organisation of Work

  • Coordinate with ICT and other WholeofGovernment (WOG) on internet security matters pertaining to Government websites.
  • Represent MDCD in meetings and other website related forums / Workgroups.
  • Provides secretariat support for meetings and other programmes, including comms to stakeholders
  • Assists in procurement process from preparing specifications for GeBIZ ITQs/ITTs to awarding of contracts
  • Ensure compliance with all government financial, procurement and governance guidelines.
Projects

  • Support the team in the publication of the commemorative book to celebrate PA's 65th
Anniversary in 2025

Knowledge & Skills

years of working experience, preferably in integrated marketing, or campaign management, preferably in a government agency or similar environment.

i) Good strategic thinking and problem-solving skills, to translate organizational objectives into actionable marketing plans.
ii) Strong project management skills - have worked in crossfunctional teams and delivered projects on time and within budget.

iii) Strong writing, communication and interpersonal skills, to effectively engage and influence stakeholders at all levels.

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