Field Integrated Marketing

1 week ago

Singapore Microsoft Full time

Snr Strategy, Planning & Operations Lead ASEAN, CMO Asia


In FY24 the Sales Enablement & Operations (SE&O) Asia regional team was established with the objective of engineering scale and consistency in areas including Solution Area Go To Market (GTM), Business & Sales Operations (BSO) and Central Marketing Organisation (CMO).

The SE&O team is crucial for transforming Microsoft's commercial strategy into a regional action plan and achieving operational excellence through the lens of ensuring consistency, agility, and accountability in Asia.

Our team leads cross-functional analysis and execution excellence, activating strategy and priorities by speeding up the change process and enabling Microsoft to create business impact at scale.


The Asia Central Marketing Organization (CMO) team inspires, acquires, and engages Microsoft customers by driving Connected Sales & Marketing for maximized business and societal impact.

CMO accelerates the region's growth agenda through integrated marketing, experiential programs including events, and social & digital programs creating marketing signals that generate pipeline, accelerate deals for sales, and delight our customers creating MS brand love.


The
Snr Strategy Planning & Ops (SPO) Lead
for ASEAN role sits within the Strategy Planning and Operations team (SPO) within CMO.

The role is responsible for bringing together the area marketing plans aligned to Area priorities that drive connected sales and marketing outcomes, delivers marketing data, insights and recommendations that drive business impact and seller action and drives the Area RoB for CMO with Area SLT, SE&O team and Sales Leaders and Sellers.

The role is a key connector role for CMO into the Area stakeholders and back into CMO LT and marketers - landing insights to Areas on CMO and providing feedback into CMO from Area stakeholders on CMO strategy and plans meeting Area business priorities.


Responsibilities:

Responsibilities

  • CMO Area Planning Leads brings together the area marketing plans that drive connected sales and marketing outcomes for Areas as part of the yearly and halfyearly planning cycle. Represents the Area on CMO planning connections, bringing in relevant Area and LT CMO members to support or lead the discussions with Area stakeholders as necessary. Has a deep understanding of the Area marketing plans the strategy, campaigns and tactics, and can articulate the plan to Area stakeholders with a high level of marketing expertise and confidence.
  • Area Marketing Performance & Impact owns the Area marketing impact/performance program of work. Delivers marketing data, insights and recommendations (i.e. marketing signals) that drive business impact to Area leaders and sellers as part of the Area RoB rhythm. Is able to articulate how marketing signals impact pipeline creation and progression. Has the data acumen/ability to work in dashboards and tools.
  • Area RoB represents CMO at Area level through strong partnership with Area LT esp. SE&O Lead(s), CVP, SMC & Enterprise Leaders & M1s, Sales Excellence and Business Managers. Acts as the primary 'go to' person for Area stakeholders for CMO, bringing in Area and CMO LT members to support or lead discussions with Area stakeholders depending on the topic. Brings forward key insights, asks, next steps/actions for Area leaders and sellers as it pertains to marketing programs and marketing performance/signals. Brings back Area insights to Area CMO team and CMO LT to help inform regional marketing strategy and program execution. A key program of work is "The Brief", a quarterly CMO Area newsletter that does a lookback on previous quarter marketing programs & marketing performance/impact, and a look forward on upcoming marketing programs with the goal of driving leader and seller action and alignment on the CMO Area plans.
  • Modern Marketing SME has a deep understanding and level of knowledge on modern marketing at Microsoft. Can articulate this to Area stakeholders and help coach Area CMO teams to deliver the modern marketing narrative and strategy as it pertains to the Global Demand Centre engines and how global, regional and local programs all come together to nurture customers and audiences within out managed accounts. Acts as a SME in Area on modern marketing and can help coach others.
  • Area CMO Budget brings together the CMO Area team to align on the yearly/quarterly CMO budget allocation by CSA / by Area, ensuring spend is managed accordingly with the Area CMO team.
  • Area Integrated Field Marketing execution where required, lean in as additional support for execution of marketing campaigns either working with the IMMs/Experiential Managers or leading campaigns as needed.
  • Drive the Area CMO culture play a leading role in creating a sense of community for marketers in each Area, supporting learning and connection, inclusivity, and strong engagement with CMO marketers and managers.
  • Area Marketing Complianc

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