Manager (Integrated Marketing)

2 weeks ago

Singapore BUSINESS EDGE PERSONNEL SERVICES PTE LTD Full time
Roles & Responsibilities

Job Description:


He/She supports the Team in the planning, execution, and evaluation of marketing campaigns, ensuring integration across various channels such as digital, social media, traditional media, and events. This involves working with marketing agencies to determine target market demographics and behaviors, identify market dynamics, patterns, behaviors and competitors to support overall marketing strategy, and measuring the success of marketing efforts. It also includes collaborating with departments/divisions that work with creative teams to develop compelling campaign assets, messaging, and content that resonate with target audiences.


Corporate Website

Policy & Governance

  • Support development of policies pertaining to the corporate website and social media usage
  • Engage and carry out user experience discussions and reviews to support digitalization efforts.
  • Facilitate and provide guidance to support units / Constituency Office (CO) units on standalone website matters.

Corporate Website

  • Manage, Develop, Update and Refresh content and visuals on the corporate website to align with refreshed brand and ensure its relevancy as a key touchpoint for public facing information and experience.
  • Engage Webpage users on alignment of content, brand positioning and industry best practices.
  • Works with external web vendor to ensure website employs best practices, is up-to-date, addresses the needs of the audience, and is well-executed in line with core strategy.
  • Coordinate with Infocomm Team (ICT) on technical aspects of the revamp, overseeing and ensuring that a consistent look and feel is delivered across all pages.

Intranet

  • Supports System Owner of Intranet and works with ICT to manage intranet content, ensuring consistent look and content that aligns with the brand.
  • Engage and carry out user experience discussions and reviews with the intent of supporting internal digitalization efforts.

Campaigns

  • Conceptualize and execute integrated marketing campaign, consisting of both ATL and BTL efforts to create awareness on refreshed brand.
  • Supports the IM Team in collaboration with Brand team to roll out the WOPA brand expression and experience, and articulate PA’s vision, mission, taglines, and corporate values (VMTV) across all touchpoints, including the PA65 Anniversary.
  • Coordinate and provide guidance to units on marketing efforts to support refreshed brand through touchpoints.

Others

Management and Organization of Work

  • Coordinate with ICT and other Whole-of-Government (WOG) on internet security matters pertaining to Government websites.
  • Represent MDCD in meetings and other website related forums / Workgroups.
  • Provides secretariat support for meetings and other programmes, including comms to stakeholders
  • Assists in procurement process from preparing specifications for GeBIZ ITQs/ITTs to awarding of contracts
  • Ensure compliance with all government financial, procurement and governance guidelines.

Other Duties

· Other ad-hoc duties not covered under main responsibilities and duties.


Working Arrangement:

Salary: Monthly Rated

Working Hours:

Mon to Thurs 8.5hrs

Fri 8hrs

Contract Duration: 3 Years

Location: Buona Vista


Role Requirements:

  • 1 - 3 years of working experience, preferably in integrated marketing, or campaign management, preferably in a government agency or similar environment.

We are looking for:

· Good strategic thinking and problem-solving skills, to translate organizational objectives into actionable marketing plans.

· Strong project management skills - have worked in cross-functional teams and delivered projects on time and within budget.

· Strong writing, communication and interpersonal skills, to effectively engage and influence stakeholders at all levels.


Tell employers what skills you have

Traditional Media
Management Skills
Able To Multitask
Construction
Social Media
Dynamics
Vetting
Interpersonal Skills
Marketing Strategy
User Experience
Administration
Channel
Procurement
Project Management
Digital Marketing
Writing
Integrated Marketing
Tendering
Able To Work Independently

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