Senior Marketing Manager

1 week ago


Singapore MAYER MARKETING PTE LTD Full time

JOB RESPONSIBILITIES

  • Brand custodian for both brands (Mayer/Mistral) Singapore/Malaysia market
  • Oversees all marketing activities within an organization
  • Planning, directing and coordinating marketing efforts within the team
  • Responsible for developing strategies, managing A&P budgets, setting goals and ensuring consistent brand messaging across various marketing channels
  • Oversee digital marketing team on all social/digital platforms on content curations, social media strategies
  • Team management (comprises of brand & marketing, designers and digital team)
  • Website content/brand direction/maintenance
  • Offline and online communications channel planning and management
  • Involve in GTM strategy (both B2B / D2C) joint effort with respective stakeholders
  • Marketing intelligence, driven and back by data to make informed decisions on marketing/brand strategies
  • Responsible for financials budget
  • Analyse marketing initiatives to improve marketing effectiveness and ROI.
  • Allocate marketing budgets to integrated channels and platforms with high returns
  • Establish key metrics to track performance of marketing initiatives
  • Lead the planning of marketing campaign launches for media assets, including media briefs

Skills & Qualifications

  • Bachelor's degree in marketing, communications or similar field
  • Preferably with at least 5 years' experience in retail industry
  • Creative thinking with sharp analytical skills and possess problemsolving skills
  • Good presentation & effective communication skills both verbal and written
  • Strong leadership and people management skills
  • Ability to work in a fast pace and multitasking environment
  • Team player with the ability to influence crossfunctional teams

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