Trade Marketing Senior Executive

1 week ago


Singapore EB FOOD MARKETING PTE. LTD. Full time

Responsibilities:

  • Oversees and maintains trade spending database across physical and digital accounts, insuring accurate budgets and real time representation of account activity.
  • Develop comprehensive alignment and partnership for key marketing activities with third parties.
  • Tracking and monitoring of distribution points for relevant accounts to achieve optimal coverage of products.
  • Manage daytoday communication with business development team.
  • Keen desire to understand the trade channels and customers, able to identify growth opportunities.
  • Analyse and prepare reports for business development team use in monthly meeting, key account planning and reviews etc.
  • Provide key leadership and analytical support to create effective retail marketing programs and key action plans along with brand marketing & Business Development team.
  • Manage the development and implementation of all retail marketing programs with the goal of driving revenue, traffic and cultivating brand awareness across nation.
  • Create an annual planning calendar for all marketing and promotional activities to drive trade and brand building initiatives including new product launches, store openings, special events.
  • Evaluate and review implemented activity for future planning.
  • Define proper merchandising, POSM guidelines to capture opportunity at POS.
  • Any other assignments by immediate superior.

Job Requirements:

  • Preferably Diploma / Degree in Marketing, Communications or similar field.
  • Preferably with 3 to 5 years of experience as a marketer, product marketing or trade marketing for or in FMCG related industry, both B2B and/or B2C.
  • Must have good interpersonal and communication skills.
  • Creative thinking with sharp analytical skills and possess problemsolving skills, an eye for detail.
  • Possess good time management skills.
  • Good presentation skills.
  • Team player with the ability to influence crossfunctional partners.
  • Able to commence work immediately, will be preferred.
  • Location: Alexandra Technopark


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