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Trade Marketing Manager
1 week ago
We are seeking a highly skilled Trade Marketing Manager who will work closely with our brand partners and commercial teams to design and implement trade roadmaps, define category objectives, and develop KPIs that take into account customers' and channels' unique characteristics.
Key Responsibilities:
- Collaborate crossfunctionally with Marketing, Sales, and Customers to develop impactful, locally adapted trade marketing campaigns.
- Coformulate trade marketing strategies and objectives, working closely with brand and sales teams to ensure timely execution of trade marketing activities.
- Develop trade tools and pointofsale materials with sales partners to drive sales activation and maximize visibility.
- Consolidate, analyze, and report on distribution gaps and channel development opportunities. Monitor competitor activities and recommend appropriate actions.
- Coordinate communication of price, pack, and product changes.
Requirements:
- 68 years of experience in trade marketing within the FMCG industry, with a deep understanding of market and channel dynamics, competitor activity, consumer and shopper behavior, and category management.
- Ability to analyze market data from various sources, including Singapore Customs, AC Nielsen, and internal sales data.
- Excellent communication and presentation skills in English.
If you are a self-motivated, results-driven professional with a proven track record of success in trade marketing, we would love to hear from you.
Posting Personnel:
Ong Irene
EA Personnel Registration Number:
R1980370
EA License no: 21C0783
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