Trade Marketing Manager

1 week ago

Singapore KINO BIOTECH PTE. LTD. Full time

This role will see the incumbent consistently developing and executing both trade and consumer campaigns to support brand/commercial objectives, working in close partnership with Sales and Marketing teams to deliver world-class market driving activity with market leading brands.


The incumbent is responsible for analysis, strategy, best practices, new product introductions and forecasting on a Category level across all trade channels.


ROLES & RESPONSIBILITIES


Take ownership of, and manage, a customer management business process which ensures effective communication and liaison between Sales, Marketing and other departments in order to optimize key business opportunities.


  • Develop & recommend channel strategy in line with category development and brand midterm (3 to 5 years) developmental plan.
  • Develop focused trade strategies for category in each key account and trade channel. Ensure these strategies are in tandem with brand positioning and potential of the accounts / channels.
  • Category analysis and data analytics using Advisor to identify distribution gaps, channel development opportunities in the assigned categories and brand portfolio.
  • Ensure full understanding of changing trade dynamics and development in the retail industry, in order to recommend effective channel & sales strategies that will give the Company a competitive edge.
  • Design and monitor a competitive activity feedback report to track frequency and types of promotions taking place in the various channels, documenting such activities for analysis, reporting and future referencing purposes.
  • Monitor and evaluate the effectiveness of trade promotions and instore promotions to determine whether these meet the Company' objectives.
  • Work with sales team regarding deadlines / lead time required for promotions, pack / price changes, new products, etc in order to ensure effective implementation & execution.
-
FLAWLESSLY EXECUTE NPD launches to gain maximum distribution, and consumer engagement.

  • Be the "trade" gatekeeper of all new innovation, ensuring that any national launch is
    SET UP FOR SUCCESS with the trade and driving customer Innovation.
  • Design and implement price surveys on selected brands to track and graph trends over periods of time, for purposes of recommending for pricing strategies based on information received.
  • Consolidate internal price control program for all products, implementing and administering pricing alignment.
  • To ascertain new product launches, distribution tracking, secondary displays, planograms.

REQUIREMENTS

  • Bachelor's Degree or Post Graduate Degree in Marketing, Sales or Management
  • Relevant experience: 5 years of sales, trade and category experience in FMCG market.
  • Category and space management skills.
  • Analytical skills.
  • Good presentation and communication skills
  • Proficient in Excel & PowerPoint tools.
  • Good interpersonal skills.
  • A good team player

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