Trade Marketing Manager, Singapore

2 weeks ago

Singapore Edrington Full time

Requisition Id:1228
Location:
Singapore, SG, 18961About Edrington

Edrington's vision is to give more by crafting exceptional ultra-premium spirit brands.

The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category.

Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey.

Edrington also has strategic partnerships for No.3 London Dry Gin and Wyoming Whiskey.
Position Summary

Reporting to the Head of Commercial and (Co)Owned Retail Singapore, working together with Channel Managers, Head of Marketing, Marketing Teams and Commercial Finance, this role will primarily be working alongside The Macallan and Malts brand in developing brand growth plan and marketing strategies, formulation and execution of launch plans, trade programmes and activities, in order to secure sustainable growth in sales revenue and business profit while ensuring A&P and Selling Cost spend is kept within given budget.

This role is required to work in close partnerships with external parties (outlet operators, retailers / wholesalers and vendors) and internal teams from the Singapore Commercial, Marketing, Supply Chain and Finance.

Job Description

  • Together with the Head of Commercial and (Co)Owned Retail, Head of Marketing, Channel Managers and Marketing Managers, to assist in development and execution of yearly trade marketing plans and activities consistent with SEAPAC brand strategies, while adhering to the market's business objectives, commercial needs and A&P budget.
  • Monthly review and evaluation of trade marketing programme and activities for effectiveness and efficiency.
  • Make recommendations for brand initiatives and tactical promotions required to improve performance in various trade channels.
  • Permanent Visibility (Contracted Outlets):
  • Support Commercial and Marketing Team in executing Operational Guidelines, Visual Merchandising Guidelines and POSM installations.
  • Trade Activations: ensure best in class execution consistent to SEAPAC Marketing toolkits via trade tieups, collaboration with outlet operators and wholesalers' sales team.
  • A&P and Selling Cost:
  • Effective monitoring and management of assigned customer A&P and Selling Cost budgets
  • Overall monitoring and management of total Singapore A&P and Selling Cost budget.
  • Working with Wholesalers and Commercial Finance Analyst, prepare and deliver reports on market knowledge, e.g. macro environment, marketing trends and economic developments to support brand growth plans and strategies, depletion report and analysis for Sales Cycle Meeting, Quarterly Business Review and Joint Business Planning.
Skills and Experience

  • Min. 10 years of Commercial, Trade Marketing experience in Luxury Goods and Services, Spirits and/or FMCG.
  • Good presentation and communication skills. Commercially driven with strong analytical skill.
  • Wellorganised, meticulous, detail oriented, selfmotivated, ability to handle multiple / diverse tasks while able to adapt to changes in a fastpaced environment.
  • Strong communication, presentation and negotiation skill.
  • Possess excellent project management and time management skill.
  • Proactive, good team player and independent with strong dedication to result. Able to build relationship and garner support across functional teams. Experience in leading a team preferred.
  • Able to build cohesive relationships with various internal stakeholders.
  • Strong knowledge and understanding of current trends in digital media / social media and competency in digital marketing tools.
  • Proficient in English (both written and spoken).
  • Project management experience is an added advantage.
Employee value proposition
At Edrington, you will experience an incredible culture based on respect and giving more.

We are exceptionally passionate about our brands and genuinely care about our people, continually investing in their development and wellbeing.

Join Edrington and make a world of difference.

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