Regional Senior Digital

1 month ago

Singapore LUXURY CAREERS PTE. LTD. Full time
Roles & Responsibilities

Our Client:

Our client is one of the world’s leading manufacturers and marketers of quality skincare, makeup, fragrance, and hair care products. We are looking for a Regional Senior Digital & Trade Marketing Executive (one-year renewable contract) to plan, execute and implement all retail sales events for Travel Retail APAC


Job Responsibilities:


Retail Activation for Key Launches and Special Events

• Work closely with MM to plan and execute “retail-tainment” for major product launches, creating a holistic and experiential shopping environment for TR consumers, executing an omni-channel activation for brand.

• Infuse Brand’s creative assets with a consumer-centric mindset, and to project manage with all internal stakeholders/agencies/retailer, in terms of aligning content and support elements for each activation.

• Oversee project tracker to reinforce and maintain Brand’s standards and consistencies across TR APAC.


Digital + CRM

• Work closely with MM to maintain and upgrade e-commerce sites for key campaigns

• Further explore Livestream and Virtual Selling capacity in TR APAC for best-in-class execution

• Plan and execute livestreams of celebrities and KOLs through close working relationship with agencies and retailers which involve coordination, script writing and approval.

• Collaborate with key retailers to maintain and enhance CRM campaign

• Work with Integrated Marketing to build annual programs/JBP with strategic 3PP platforms such as Alipay, union pay, C-trip etc.


Ongoing In-store Communications

• Coordinate all elements of the in-store collaterals into one comprehensive communication package to the field, including collaterals and translations for Key Shopping Moments campaigns (Eg: Chinese New Year and Summer, 520, Summer Campaign, Golden Week, Power Campaign, Chuseok, Songkran)

• Work closely with Store Design and Visual Merchandising team to share inputs from marketing perspective, to ensure a more cohesive executive in-store (digital screen planning and planogramming)

• Work closely with Product Marketing to ensure all in-store communication collaterals are strongly implemented (Eg. GWP call-outs and video contents)


Job Requirements

• Minimum of 3 years working experience in Marketing.

• Passion for beauty and trend savvy (beauty/fashion brands) and Experience in trade and special events marketing is preferred and in Travel Retail is an added advantage.

• Knowledge and experience with Chinese Digital and Social Media platforms is preferred.

• Candidate should also demonstrate the ability to handle multiple projects in a dynamic and fast-paced environment.

• Excellent communication and writing skills, including proficiency in Chinese is a must.

• Essential computer skills – PowerPoint, Word, Excel. Working knowledge of SAP and Adobe Photoshop/Illustrator/InDesign


Registration No: R22104771

EA Licence No: 22C1376


Tell employers what skills you have

CRM
Translations
Trend
Product Marketing
Social Media
Brand Activation
digital activations
Retail Sales
PowerPoint
Digital Marketing
Integrated Marketing
Trade Marketing
Writing Skills
agency management

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