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Digital Media Manager
1 week ago
Manager
Employment Type
Full-time
Scope
- Plan and execute paid media campaigns with objectives that will range from branding to driving user acquisition, retention and conversion across regional markets
- Build media proposals and plans across media channels and campaign types to achieve various objectives
- Manage client communication on media related activities
- Identify and optimise campaigns through various testing and ad formats (AB Testing)
- Report media performance to client and ensure KPIs are delivered and managed accordingly
- Keep uptodate on best practises, media consumption behaviours and competitive landscape to understand where and how to best reach consumers
- Work crossfunctionally across creative and content teams to maximise user experience for conversion and engagement
Requirements:
- Bachelor's degree in Marketing, Communications, Advertising or a
- Minimum 34 years of hands on experience planning and executing digital campaigns in an agency
- Experience in activating paid media and optimising conversion rate
- Channel exposure includes Google Ads, DV360, Facebook Ads, Programmatic and other media platforms
- Proven record of optimising digital media campaigns with analytics and datadriven insights
- Strong proficiency in Excel and excellent presentation skills to build actionable insights
- Great communication and client management skills to understand client's requests and briefs
- Project management skills inclusive of the ability to prioritise tasks and push back if necessary for the overall good of the project delivery
- A team player who will work with all our departments to deliver quality projects in a timely manner
- Fun to work with and a positive/cando attitude
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