Digital Performance Manager

1 week ago

Singapore GROUP EAST DIGITAL PTE. LTD. Full time
EAST is a data-driven marketing agency, bringing together Creativity, Media, Tech, Analytics and Content. We're about empowering creativity with data.


We're an international outfit of energetic people across fields from advertising, data science, technology, consulting to content creation who got together to chase new ideas and new innovations on the frontier.

An agency that draws on and learns from each other's experiences. No better way to learn new things than to work alongside and within a diverse pool.

Great things about EAST and the role

  • Individualism (trust in your work and execution) with the support of the entire team
  • A team that delivers yet lets their hair down and has fun
  • Opportunity for personal and career progression within a growing Media Department
Your Day-to-Day

  • Support the Media Director in managing digital performance media accounts, campaigns and operations.
  • Oversee, manage and execute performance campaigns for key clients within the agency with support of performance execs / ops teams does require a hands on approach.
  • Development of media proposals and testing plans in line with client objectives
  • Client coordination and management; regular updates, attendance of client meetings and presenting campaign status or results in line with client KPIs.
  • Supporting Media Director on strategic / tactical planning and new business proposals across performance channels, including but not limited to; Search, Social and Programmatic. Also providing POV and thoughts on wider marketing efforts / channels.
  • Reviewing media / marketing performance data and ensuring all elements of the campaign are tracked correctly ensure reporting of digital campaigns and updating of dashboards to assess performance against goals (key metrics and KPIs) on a regular basis
  • Working with clients and internal stakeholders to ensure timely delivery of campaigns
  • Hands on management of campaigns within DSPs, Search or Social Platforms where necessary; account creation, campaign set up, daily tracking, bid optimization, creative updates and reporting
  • Coordination with key agency partners / vendors used for campaign delivery and execution
  • Cross skilling / up skilling
  • Keep up to date on latest digital trends, new advertising solutions and provide POV on how these could be used to benefit our clients media / marketing activity.
What You'll Need

  • Min 45 years experience in managing performance campaigns, with handson experience of activating and optimizing campaigns.
  • Experience in planning, executing and optimizing successfully across key performance channels; Programmatic / Biddable Media knowledge is a must, while wider knowledge of wider marketing channels (e.g. Search / Social) would be advantageous.
  • Attention to details with ability to establish key working processes for effective delivery of campaigns and performance media operations.
  • Sound knowledge of Media tracking platforms and processes (GA, AdForm, CM360, etc.) ability to review and QA set ups for tracking media performance.
  • Ability to oversee, train and mentor peers or junior members of the team.
  • Understanding the role of media within the customer journey from building awareness, driving engagement, nurturing and converting into leads and pipeline
  • Past experience working across Asian markets (Knowledge of Japan or any wider global markets would be a puls)
  • Bachelor's degree in a Marketing / Tech related field or equivalent professional experience
  • Deep interest in digital marketing and innovation within the industry
  • Analysis and assessment of campaigns delivering thoughtful recommendations or solutions (knowledge of Google Looker Studio, Tableau, Power BI, etc would be useful)
  • Good interpersonal, presentation and negotiation skills.
  • A proactive and organized selfstarter with a flexible and agile approach and entrepreneurial spirit.

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