Digital Performance Marketing Specialist

2 months ago


Singapore OOM PTE. LTD. Full time
Roles & Responsibilities

Job Highlights

  • Knowledge Sharing Culture
  • Chances of Career Advancement
  • Flexible Cash Benefits

Job Overview

If you possess a keen interest in digital marketing trends, insights, and analytics, then this role is well-suited for you. OOm is seeking a Digital Marketing Performance Specialist to oversee the paid performance aspects of their agency and training centre. The responsibilities include strategic planning, meticulous management, proficient development, and precise optimization of in-house campaigns across diverse digital platforms.


Job Responsibilities:

  • Plan, set up, manage and optimise in-house campaigns on Google, Facebook, Instagram, TikTok, YouTube and LinkedIn.
  • Track, measure and deliver leads from online marketing campaigns.
  • Carry out keyword research and create ad copies.
  • Conduct market research and competitor analysis.
  • Set up tracking on various platforms to measure campaign performance.
  • Review campaign performance with team members and provide insights and recommendations.
  • Review and study trends in the market to train and upgrade skills and knowledge.
  • Work closely with the in-house marketing team to increase the quality and quantity of leads.
  • Collaborate closely with designers and videographers for ad creatives.

Jobs Requirement:

  • 3 years of experience in Performance Marketing in relations to paid media
  • Possess excellent experience in managing and optimising Google Marketing Solutions (SEM and Pmax), Facebook, Instagram, TikTok and Linkedin marketing solutions
  • Demonstrated success in generating high-quality leads and achieving substantial lead acquisition through paid campaigns.
  • Possess excellent experience in analytics to provide insights on data analysis
  • Demonstrate an understanding of content management system (CMS) and user experience on websites or landing page
  • Excellent written and oral communication is a must.
  • Able to navigate within a multi-department environment
  • Ability to react quickly to situations and provide workable solutions
  • Able to work in a fast-paced environment
  • Strong passion for performance marketing and digital
  • Good time management and organisational skills

Tell employers what skills you have

Market Research
Strategic Planning
SEM
Data Analysis
Social Media
User Experience
Content Management
Online Marketing
Digital Marketing
Keyword Research
Time Management
Facebook
SEO
Direct Marketing
LinkedIn

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