Digital Marketer
3 weeks ago
Responsibilities:
- Design Creation: Design visually appealing graphics, images, and videos for various marketing channels including social media, email campaigns, website, and advertising materials.
- Content Creation: Develop engaging written content for social media posts, blog articles, email newsletters, and other marketing collateral to drive brand awareness and engagement.
- Lead Generation: Execute lead generation campaigns with a focus on LinkedIn outreach, including prospecting, connecting, and initiating conversations with potential clients.
- Campaign Management: Coordinate and manage marketing campaigns from concept to execution, ensuring alignment with business objectives and target audience.
- Analytics and Reporting: Monitor and analyze the performance of marketing initiatives, track key metrics, and provide regular reports to measure effectiveness and identify areas for improvement.
- Collaboration: Collaborate closely with cross-functional teams including sales, product, and design to align marketing efforts with overall business goals and objectives.
- Stay Updated: Stay updated on industry trends, best practices, and emerging technologies in marketing, design, and lead generation to maintain a competitive edge.
Requirements:
- Bachelor's degree in Marketing, Communications, Graphic Design, or related field.
- Minimum of 2 years of experience in graphic design, content creation, and lead generation, preferably in a B2B or agency environment.
- Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or similar software.
- Strong writing and communication skills with the ability to create compelling content for various marketing channels.
- Experience with lead generation tactics, particularly through LinkedIn outreach and other social media platforms.
- Analytical mindset with the ability to interpret data, track metrics, and optimize campaigns for performance.
- Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously and meet deadlines.
Must-Have Skills & Experiences:
- Graphic design.
- Content creation.
- Lead generation.
- Proficiency in Adobe Creative Suite or similar tools.
- Strong communication skills.
- Analytical mindset.
Nice-to-Have Skills & Experiences:
- Experience with marketing automation tools such as HubSpot, Marketo, or Pardot.
- Knowledge of SEO principles.
- Familiarity with HTML/CSS and web design principles.
- Previous experience working with small to medium-sized businesses or within the tech, e-commerce, medical, or legal industries would be advantageous.
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