Digital Marketing Specialist

1 month ago


Singapore TRIBECAR PTE. LTD. Full time
Roles & Responsibilities

The Digital Marketing Specialist will form paid media strategies and framework and develop digital marketing capabilities so as to maximise publicity and revenue for Tribecar.


Key Responsibilities:

  • Work with internal stakeholders to develop overall integrated campaign paid media strategy and plans, outlining key marketing themes, messages and offers throughout the year.
  • Manage all key performance channels including organic and paid search, display, social media and programmatic media buys.
  • Benchmarking, monitoring and analysing performance against conversions, traffic, engagement metrics, and ROI goals.
  • Ensure budget and KPI pacing to target across all campaigns.
  • Continuously recommend ideas/tactics to internal stakeholders for campaign optimisation.
  • Drive data-driven analysis and insights to improve campaign effectiveness and value. This includes analytics to measure online-to-offline contribution and cross channel impact.
  • Analyse ongoing performance to identify campaign trends and key insights to ensure pro-active solutions are regularly presented.
  • Regular maintenance of website’s SEO health.

Requirements and skills:

  • Minimum 3 years' relevant working experience in Marketing, especially digital, social media, paid media, and data analytics.
  • Highly analytical and must have experience in reporting & analysis on Google Analytics.
  • Strong understanding and understanding of Social Media Marketing and/or Display Marketing.
  • Demonstrate expertise in analysing and acting on marketing data.
  • Excellent interpersonal and communications skills, to liaise with cross-functional working teams.
  • Class 3 license holder preferred.
  • General knowledge and interest in the car-sharing/automotive industry is important.
  • Willingness to learn, enthusiasm and personal motivation is paramount.

Tell employers what skills you have

Class 3 License
Media Strategy
Social Media
Channel
Digital Marketing
Social Media Marketing
Facebook
Google Analytics
SEO
Data Analytics
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