Social Media Analyst

1 week ago


Singapore SPH MEDIA LIMITED Full time

SPH Media is the home of Singapore's most well-known lifestyle titles, including Her World, Harper's Bazaar Singapore, Singapore Women's Weekly, HardwareZone, Female, Home & Décor, The Peak, NuYou and Icon.

Our Lifestyle Media Division is seeking exceptional talent to assist in our efforts to grow our audience in the ambitious next phase of our digital and social expansion.


Role Overview:


SPH Lifestyle Media is seeking a Social Media Analyst to evaluate the effectiveness of our social media through comprehensive analysis of post metrics.

As a member of the Audience Growth & Engagement team, the Social Media Analyst will play a key role in collaborating with digital editors and digital media strategists to refine and optimise social media content, and grow our social audience.


Responsibilities:

  • Review social media posts metrics and conduct indepth analysis to derive meaningful trends and insights.
  • Collaborate with digital editors and social media specialists to compile comprehensive reports on the performance of social media posts and campaigns.
  • Monitor and analyse follower engagement patterns to understand user behaviours and preferences on various social media platforms such as Facebook, Instagram, TikTok, YouTube, etc.
  • Present findings and offer insights, highlighting achievements and areas for improvement.
  • Stay informed about emerging social media trends and tools, ensuring the integration of innovative strategies.

Requirements:

  • Bachelor's degree in marketing or social sciences, or a related field or equivalent work experience
  • 35 years of experience in publisher audience development or social media analyst roles
  • A good understanding of social media platforms, content formats and best practices
  • Proficiency in social media tools such as Meta Business Manager and Sprout Social.
  • Strong communication skills, both written and verbal, for effective collaboration
  • Capacity to provide insightful and constructive feedback, fostering continuous improvement within the team
  • A genuine interest in entertainment and lifestyle content is essential

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