![BBC](https://media.trabajo.org/img/noimg.jpg)
Senior Manager, Integrated Marketing
1 week ago
THE ROLE:
Job Purpose:
As the team leader for Integrated Marketing (IM) in the APAC region, you will be a key player in developing and executing the go-to-market (G2M) messaging strategy for BBC Studios Ad Sales and content partnerships.
This role sits at the intersection of B2B customer marketing, audience insights, key account pitch development, product and content marketing, and campaign measurement and reporting.
Your primary goal is to strengthen the Ad Sales group's commercial capabilities, elevate the profile of BBC Global Media & Streaming (GM&S), and drive growth in APAC advertising revenues and profitability.
Reporting to the VP of Integrated Marketing and BBC StoryWorks, APAC, this influential, hands-on role is instrumental in shaping the future of the BBC Studios Ad Sales group commercial performance and reputation in the region.
Key Responsibilities and Accountabilities:
Integrated Marketing Framework:
- Develop a targeted B2B digital marketing strategy for frequent and consistent communication.
- This will include creating and executing a roadmap for a comprehensive B2B digital marketing plan covering Product, Content, Audiences, Market Research Insights, Campaign Effectiveness Case Studies, and Sales Initiatives. Develop innovative marketing solutions and differentiate the BBC's advertising offerings in a competitive marketplace resulting in increased engagement, lead generation, and qualified pitch opportunities.
- Work in partnership with the global IM Centre of Excellence (CoE, New York) to adapt and create core gotomarket (GTM) messaging reflecting regional APAC nuances and audiences.
Audience Insights and Market Research:
- Work with Market Research as an integrated team to create effective systems and operations for day to day audience insights workflows for business development, sales pitches and client workshops.
- Support Market Research in developing presentations and marketing support plans for key Research/Insights output.
Team Management:
Management of two direct reports with dotted line responsibility for Market Research team
Two direct reports include:
- Marketing Manager focused on supporting the execution of GTM strategic plan and delivery of all output.
- Presentation/Proposition designer focused on materials preparation and developing visual excellence for communication into the Ad Sales market.
Financial Management
- Develop and propose yearly budgets required for execution of GTM plan.
- Ensure all plans are achieved within budget.
- Work closely with APAC sales leadership to ensure all executions and materials are working to achieve regional targets.
Communication and Business Culture
- Responsible for communication within the team and with external team stakeholders, ensuring that key messages are communicated in a timely and appropriate manner.
- Work closely with presentation designer and external agencies, briefing them effectively to produce the required material.
- Contribute to the development, realisation and evaluation of broader company and department initiatives.
- Be a role model within the business, ensuring effective recruitment, appraisal, training, development, and communication processes are in place which meets or exceeds BBC standards.
- Be aware of and operate within the relevant company policies.
- Be aware of safety responsibilities and actively seek information and participate in appropriate training. To provide appropriate information and ensure suitable training to other staff.
- Constantly strive towards improvement in our output/ performance on a team and individual basis.
- Uphold and promote BBC values.
Knowledge, Skills, Training & Experience:
- 10 years experience with integrated marketing in a sales/trade environment.
- Familiarity with the advertising sales process is crucial for effectively developing messaging that resonates with clients including knowledge of client needs and industry trends.
- Ability to collaborate closely with editorial teams to understand content priorities, audience demographics, and editorial guidelines, ensuring that marketing messaging aligns with editorial standards and resonates with target audiences.
- Proven track record of developing and executing successful gotomarket strategies, including identifying target audiences, crafting compelling messaging, and coordinating crossfunctional teams to deliver integrated marketing campaigns.
- Strong interpersonal skills and experience in managing client relationships, including the ability to understand customer objectives, address concerns, and provide strategic recommendations to drive commercial success.
- Proficiency in utilizing data analytics and market research to inform marketing decisions, optimize campaign performance, and measure the effectiveness of gotomarket st
-
Manager (Integrated Marketing)
1 week ago
Singapore PAS People's Association Full timeReporting to the Head (Integrated Marketing), the Manager (Integrated Marketing) supports the Integrated Marketing Team in its partnership with key PA Divisions as well as senior management to develop and implement marketing strategies and campaigns that promote the organization, its programs and people, in line with PA's brand identity.He/She supports the...
-
Senior Marketing Manager
1 week ago
Singapore MAYER MARKETING PTE LTD Full timeJOB RESPONSIBILITIESBrand custodian for both brands (Mayer/Mistral) Singapore/Malaysia marketOversees all marketing activities within an organizationPlanning, directing and coordinating marketing efforts within the teamResponsible for developing strategies, managing A&P budgets, setting goals and ensuring consistent brand messaging across various marketing...
-
Senior Executive, Integrated Communications
4 weeks ago
Singapore AGENCY FOR INTEGRATED CARE PTE. LTD. Full timeRoles & ResponsibilitiesAdministrative support to the team Broadcast daily media alerts and quarterly reports Handle all creative, media and video agency related queries Take charge of collateral reprints and storage requirements Raise Purchase Orders and verifying invoices in finance portal Make courier arrangements and set up team meetings Maintain...
-
Manager (Integrated Marketing)
2 months ago
Singapore BUSINESS EDGE PERSONNEL SERVICES PTE LTD Full timeRoles & ResponsibilitiesJob Description:He/She supports the Team in the planning, execution, and evaluation of marketing campaigns, ensuring integration across various channels such as digital, social media, traditional media, and events. This involves working with marketing agencies to determine target market demographics and behaviors, identify market...
-
Integrated Marketing Manager
1 week ago
Singapore JAC Recruitment Singapore Full timeContract type:PermanentLocation:SingaporeSpecialisation:Information TechnologyReference:PR/093174Contact details:Darren OuJob published:February 14, :23Integrated Marketing ManagerOur client is a leading technology company in the financial services sector, they specialize in bringing innovative financial solutions to millions of users worldwide. Our client's...
-
IT Integration Manager
4 weeks ago
Singapore L'OREAL SINGAPORE PTE. LTD. Full timeRoles & ResponsibilitiesThe role:The integration manager is responsible for managing the integration work stream covering new Interfaces and development of existing interfaces. For these interfaces, the person shall be involved in working with Source System IT Leads and Business Users to understand the Integration requirements and analyze the System and...
-
IT Integration Manager
2 months ago
Singapore L'OREAL SINGAPORE PTE. LTD. Full timeRoles & ResponsibilitiesThe role:The integration manager is responsible for managing the integration work stream covering new Interfaces and development of existing interfaces. For these interfaces, the person shall be involved in working with Source System IT Leads and Business Users to understand the Integration requirements and analyze the System and...
-
Senior Manager, Marketing
1 week ago
Singapore CapitaLand Full timeSenior Manager, Marketing page is loaded Senior Manager, Marketing Apply locations Singapore, Central Singapore time type Full time posted on Posted Yesterday job requisition id JR001937 About Us CapitaLand Group (CapitaLand) is one of Asia's largest diversified real estate groups. Headquartered in Singapore, CapitaLand's portfolio focuses on real estate...
-
Senior Marketing Manager
1 week ago
Singapore SERIOUS MEDIA PTE. LTD. Full timeSERIOUS MEDIA is a discerning online platform, a fearless digital studio and an innovative content company engaged in the production and distribution of short form video content across Southeast Asia. We entertain audiences with content that is enriching, uplifting and sometimes, polarizing. We help brands connect with their consumers in a way that uniquely...
-
Business Integrity Manager
1 week ago
Singapore Diageo Full timeJob Description:About UsFrom Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's...
-
Marketing Executive
1 month ago
Singapore EB FOOD MARKETING PTE. LTD. Full timeRoles & ResponsibilitiesJob Responsibilities: To assist in executing marketing promotions for the entire brand portfolio in SG, which includes content development and promotional activities for local trade execution. Experience in creating and executing high-impact integrated marketing campaigns (online/offline, activations, social media marketing beyond...
-
Singapore HYPERSCAL SOLUTIONS PTE. LTD. Full timeCOMPANY DESCRIPTIONSingapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together - building a strong collegiality and morale within the university.Our commitment to attract and...
-
Marketing Integration
1 week ago
Singapore LEGO Full timeLocation Singapore, SingaporeJob IDCategory Sales, Marketing & Product Management_ Wouldn't you love to lead our regional campaigns and further develop our new marketing planning formula in LEGO Retail APAC?__ Stop searching, we have the right opportunity for you You are going to be an innovator for one of the most loved brands worldwide._No relocation...
-
Senior Integration Specialist
4 weeks ago
Singapore LEAPTHOUGHT ASIA PTE. LTD. Full timeRoles & ResponsibilitiesSenior Integration SpecialistAt LeapThought, we're an enterprise company dedicated to building next-generation and deep-tech solutions across the architecture, engineering, construction, and operations (AECO) sector that address real-world challenges and support teams throughout the entire project lifecycle. LeapThought’s mission...
-
3x Integrated Marketing Manager
1 week ago
Singapore RECRUIT HAUS PTE. LTD. Full timeResponsibilities:- Oversee marketing strategy, new product launches and budget to strengthen and reposition the brand:Develop and implement integrated marketing campaigns in collaboration with creative and media agencies to meet business objectives Acquire and retain a luxury customer database ( CRM ) with customized and targeted events:Keep the media...
-
Singapore Kenvue Full timeIntegrated Business Planning Senior Manager, APAC WDescriptionKenvue, part of the Johnson & Johnson Family of Companies (Kenvue), is currently recruiting for:Integrated Business Planning Senior Manager, APACThis position reports into Integrated Business Planning Lead APAC and is based at Singapore.Who we areAt Kenvue, part of the Johnson & Johnson Family of...
-
Finance Manager
1 week ago
Singapore WORLD MARKETING GROUP PTE. LTD. Full timeRoles & ResponsibilitiesManager, Finance & AccountingWorld Marketing Group stands at the forefront of the logistics sector, providing end-to-end solutions that span transportation, warehousing, and integrated marketing, and supply chain management. Founded in 1982, World Marketing Group specialises in providing postal and commercial logistics solutions for...
-
Digital Marketing Manager
1 week ago
Singapore INTEGRATED CONSULTANT AGENCY Full timeRole: Digital Marketing ManagerSimplifying LogisticsThe global supply chain has never been more relevant or functioned with greater volatility and complexity as it is right now.We are looking for a Digital Marketing Manager to lead digital marketing campaign strategies and programs in Southeast Asia. The role will have an initial focus on growing brand...
-
Field Integrated Marketing
1 week ago
Singapore Microsoft Full timeSnr Strategy, Planning & Operations Lead ASEAN, CMO AsiaIn FY24 the Sales Enablement & Operations (SE&O) Asia regional team was established with the objective of engineering scale and consistency in areas including Solution Area Go To Market (GTM), Business & Sales Operations (BSO) and Central Marketing Organisation (CMO). The SE&O team is crucial for...
-
Integrated Marketing Communication Executive
1 week ago
Singapore Signify Full timeJob TitleIntegrated Marketing Communication ExecutiveJob Description:We're looking for an Integrated Marketing Communication Executive to join our ASEAN IMC Team in Singapore office.Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to...