Marketing Integration

1 week ago

Singapore LEGO Full time

Location

  • Singapore, Singapore

Job ID

Category

  • Sales, Marketing & Product Management

_ Wouldn't you love to lead our regional campaigns and further develop our new marketing planning formula in LEGO Retail APAC?_

_ Stop searching, we have the right opportunity for you You are going to be an innovator for one of the most loved brands worldwide._

No relocation assistance is offered for this position.

Core Responsibilities:

Marketing Integration

  • Act as a role model, contributing to the OESP (Owned, Earned, Shared, Paid) planning mentality shift
  • Ensure alignment among Global, Regional and Local Marketing teams

Campaign development and implementation

  • Work crossfunctionally with other LEGO Retail and APAC partners to secure brand and sales impact of LEGO Retail campaigns in the region
  • Handle campaign budget
  • Ongoing daily support for LEGO Retail Regional Marketing Team APAC, including asset sharing, data analysis and reporting, etc.

Partner Management

  • Establish and maintain strong collaboration with multiple partners, including internal marketing subteams, commercial teams, operations teams, regional market groups, local business units, and external agencies

Do you have what it takes?:

  • Educational background in marketing, business development or strategy
  • 5+ years of proven experience in marketing related fields, regional digital marketing experience from MNC is preferred.
  • Experience with coordination of a diverse panel of collaborators, leading cross market and cross functional projects.
  • Great teammate that thrives when working in an environment of high level of uncertainty, change and ambiguity.
  • Strong strategic, digital, and comprehensive endtoend thinking—the ability to translate global strategy into regional/local priorities for marketing with a commercial mentality.
  • Good experience in working on projects with endtoend process
  • Aim for results championing effectiveness and data centricity, bravery to test hypotheses, a constantly learning approach, strong analytical and evaluation skills, and the ability to turn findings into action.
  • Enjoys working in a regional and local, remote, virtual team setup
  • Proficient in English
LI-SZ

What's in it for you?:

Here are some of what to expect:

Family Care Leave - We offer enhanced paid leave options for those important times.-
Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.-
Wellness - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.-
Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.-
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.-
Your workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO* team today.

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