![OISHI MANUFACTURING PTE. LTD.](https://media.trabajo.org/img/noimg.jpg)
Marketing Communications Manager
2 weeks ago
As Singapore's leading homegrown manufacturer of halal-certified ice cream, gelato and sorbet, we have been supplying a diverse range of clients with our premium products for over 20 years.
Selling both locally and internationally, we are committed to making sweet memories with food.From our 12,000 sq. ft. factory, we produce classic and create bespoke flavours for our clients. Our products are also available wholesale under our brand _Artisertz _or as OEM.
We offer a wide range of value added products (equipment, packaging, and ingredients) and services to complement what we manufacture.
- Develop and execute integrated marketing communication plans aligned with the company's overall marketing objectives.
- Oversee the production of marketing collateral, ensuring adherence to brand guidelines and quality standards.
- Develop a comprehensive strategy for direct messaging campaigns that aligns with the overall marketing objectives and target audience. Consider factors such as messaging, frequency, segmentation, and personalization.
- Create and manage the company's overall digital maketing effforts and social media initiatives.
- Coordinate and manage trade shows, conferences, and other events to maximize brand exposure and lead generation.
- Analyze the effectiveness of marketing communication campaigns and report on key performance indicators (KPIs) to drive continuous improvement.
Qualifications and Skills:
- Bachelor's degree in marketing, communications, or a related field.
- Proven work experience as a Marketing Communications Manager or a similar role.
- Strong written and verbal communication skills, with the ability to craft compelling and persuasive messages.
- Excellent project management and organizational skills to handle multiple projects and meet deadlines.
- Knowledge of digital marketing techniques, including SEO, SEM, social media advertising, and content marketing.
- Experience in public relations, media relations, and crisis communications.
- Analytical mindset with the ability to interpret data and metrics to make informed decisions.
- Strong interpersonal skills and the ability to collaborate with crossfunctional teams.
- Creativity and a keen eye for detail to develop engaging marketing communication materials.
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