Marketing Specialist

2 weeks ago

Singapore Axis Communications Full time
Job Title

Marketing Specialist

Job Description:

Do you have a flair for marketing?

Good at creative thinking and problem-solving?

Do you thrive in a collaborative space?

YES? - We've got what you're looking for


As part of the Axis South Asia Pacific (SAP) Regional Marketing team, the Marketing Specialist will be responsible for the portfolio of local key initiatives which includes executing the strategy for Southeast Asia (SEA) countries, events management, digital marketing and academy & training programs for the SEA region.


This challenging role calls for a broad range of capabilities as you will independently manage the portfolios from start to end.

While you will need to delegate some details to vendors and others, you will also need to ensure that every detail is executed completely, accurately and on time and budget.


You will need a dynamic personality and a proven ability to co-ordinate among multiple internal and external stakeholders at all levels, including managing expectations, providing solutions and balancing a collaborative approach with the right measure of assertiveness and diplomacy.

In particular, you will work closely with the SEA sales team to drive multi-channel, multi-faceted marketing campaigns, lead generation programs, and tactics at the channels and end users community to generate the desired results assign to the sales & marketing objectives.

The Marketing Specialist reports directly to the Marketing Manager, SAP.


You may also be required to assist the Marketing Manager, SAP in the larger SAP regional projects and tasks from time to time.

This role is based in Singapore.


You will be required to travel both within SEA, SAP and internationally, up to an estimated 40% of the time, to support the major trade shows and events around the region.


Key Responsibilities:
In addition to the execution of the strategy for the identified countries, you will manage:

  • PARTNER MARKETING: Channel and Distributors- Work with our channel partner organisation to devise a program to help us go to market via distributors and partners.- Ensure we have a balance between co-marketing activities with partners and end customers.- Ensure our partner communications strategy is tailored to the region using our newsletters, onboarding content, local website content and local content marketing.
  • AXIS COMMUNICATIONS' ACADEMY- Manage the Academy & Learning Modules for SEA countries, classroom and virtual based.- Market the course curriculum.- Work with the relevant Chief trainer in the region to ensure we have a pulse on our training material is received.- Provide insights and feedback on shaping our course roadmap.
  • EVENTS (ONLINE & OFFLINE)- Ensure that the Axis brand experience and solution messaging is represented at key industry events and at Axis' own organic events such as customer conferences.
  • AXIS EXPERIENCE CENTRE (AEC)- Rollout the AEC marketing program- Use AEC as a brand experience touchpoint to generate and influence leads from our distributors, partners, technology integration partners, end customers and press.- Review how well AEC is utilised and provide best practices on how to enhance the experience.
  • DEMAND GENERATION- Work with the RMM and APAC teams to rollout relevant segment-specific campaigns in your region- Provide feedback and insights about segments in your region to the Segment Marketing teams to help with their campaign creation planning.- Measure the level of lead generation and conversion in key segments
Profile

As an individual, you think outside-the-box and have a dynamic approach to problem solving.

You have a flair for numbers and are very competent with Marketing Automation tools such as Salesforce, Pardot, Marketo, Eloqua, Hubspot, Microsoft Excel and Powerpoint.

You possess strong project management skills with attention to details, without losing sight of the big picture.

You are flexible, quick thinking, buckets of initiative and exceptional decision making, and are able to manage and prioritize workload to meet deadlines.

You possess strong writing and communications skills.

Qualification and Experience- Degree in marketing or related field- At least 7 years of experience in a marketing role (can be B2B or B2C)- Competency in Microsoft Office Suite and other digital skills on Marketing is critical- Fluent written and spoken English, knowledge of other regional languages is a plusImportant skills, abilities, knowledge for this role:

  • Excellent organizational skills, able to handle multiple priorities in different marketing sub-fields
  • Good project leader
  • persuasive, able to influence and drive other team members
  • Flexible team player, open to changes and able and willing to communicate and build rapport with other members in the team to achieve results
  • Confident & enthusiastic individual who is able to exercise initiative and thrive in an open, transparent work culture with mínimal supervision
  • Must be open-minded and willing

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