Marketing Specialist

2 weeks ago


Singapore Heinemann Full time

As a member of our family-owned business, you will manage the execution of marketing strategies and campaigns within the Asia Pacific Region to strengthen and elevate the Heinemann brand in the market.

As a Marketing Specialist, you will
Marketing Specialist
Your new job includes
- purposefully plan, execute, supervise and project manage all marketing campaigns and initiatives including development of promotional materials and working together with other stakeholders to meet their specific market requirements.
- coordinate with Marketing teams across the Region to plan and execute annual activity planning for Heinemann's Retail and Distribution businesses.
- support the Digital Marketing team to drive an effective social media strategy while managing budget effectively and achieving its performance indicators.
- work closely with Digital Marketing team to manage, monitor and evaluate the existing working relationship with 3rd party agency to execute marketing communication plans to support all initiatives within the Region.
- build and maintain relationship with new and existing partners to identify potential collaboration opportunities while maintaining a professional and personalized approach.
- engage with the Graphic Design team to develop aspirational design and relevant content for marketing collaterals required within the Region.
- compile, analyse and evaluate sales trends and outcomes of promotions, merchandising activities as well as competitor analysis and research, to support decision making and success within the Region.

What you should bring along
- a Degree in Marketing or any related discipline, with at least a two-year practical experience in Marketing and Social Media, preferably within the Retail or FMCG industry.
- excellent command of English and Mandarin language to support copywriting requirements.
- proficiency in using Microsoft Office such as Excel, Power Point, Word, Outlook, Visio and Teams.
- a pronounced can-do mentality, complemented by the capability to multi-task and the flexibility to handle changing requirements in a fast-paced environment.
- strong communication and negotiation skills and the proven ability to build and sustain relationships.
- an independent team player driven by results, complemented by a keen eye for the latest market trends as well as attention to details.

What you can be excited about

Active feedback culture

Extensive onboarding

Extensive training and development opportunities

Flexible working hours
**International work opportunities
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