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Integrated Marketing
4 weeks ago
What you will do:
- Create promotional and publicity initiatives to increase our brand image and visibility.
- Plan, execute and manage online & offline activities in the earned media space.
- Develop relationships with local media.
- Responsible for contacting and organizing media-related public relations activities.
- Develop and implement crisis communications advice and media strategy when required.
- Monitor corporate image frequently and ensure it complies with the company brand.
- Check and manage content produced for all communication channels.
- Serve as a community manager for social media channels.
- Develop and review the online content in media announcements and media kits.
- Budget, control, and analyze publicity expenses according to the company’s development strategy.
The Candidate:
- At least 2-3 years of experience in Digital Marketing / Communication / Public Relations.
- At least a bachelor’s degree (major in marketing or equivalent) is required.
- Attune to developing and implementing digital marketing programs across all digital channels including web, SEO / SEM, database marketing, email, social media and display advertising.
- Must be a confident communicator and presenter.
- Tactical understanding of all primary social media platforms (Linkedin, Telegram, Twitter, Instagram, Facebook, etc).
- Be proactive, reliable, responsible, and accurate with attention to detail.
- Self-motivated with a positive and professional approach to management.
- A wide degree of creativity and latitude.
- Strong project and program management skills; experience in prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.
- Possess excellent verbal and written communication skills in English. Conversing in Mandarin is a strong advantage when liaising with Chinese-speaking stakeholders.
- Great passion for blockchain and the fintech industry and/or other relevant industries.
- Has extensive connections in the media industry.
Tell employers what skills you have
Increase website traffic
Management Skills
Media Strategy
develop relationship management skills
Social Media
Content Writing and Editing
reinforce brand image
Dynamic Analysis
Highly Resourceful
Strategy
Event Planning
Public Relations
Display Advertising
Digital Marketing
corporate image
Publicity
Crisis Communications
Proactive Communication
SEO
Strategic Media Relations
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