Cluster Marketing Communications Manager

4 weeks ago

Singapore Hilton Full time

With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.

If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it's with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.


What will I be doing?

As a Cluster Marketing Communications Manager, you will be responsible for performing the following tasks to the highest standards:

Team Leadership:

Lead and guide two Cluster Assistant Marketing Communications Managers, providing ongoing support, coaching, and feedback to achieve marketing objectives effectively.

Brand Messaging:

Develop and implement customized brand messaging strategies highlighting the hotels' distinctive offerings. Ensure consistency across all marketing materials, including copywriting and visual identity, to authentically reflect the Conrad brand's values.

Programming and Partnership Development:

Lead the development of programming and partnership initiatives for the hotels, crafting innovative programs and cultivating strategic partnerships to enhance guest experiences, drive engagement, and uphold the Conrad brand's positioning.

Marketing Planning & Budgeting:

Collaborate with Cluster Director of Marketing Communications to devise annual marketing communication plans for the hotels. Track performance, manage budget, and ensure resources align with objectives to maximize ROI.

Integrated Marketing Campaigns:

Develop messaging and collateral, incorporating seasonal moments and an always-on strategy. Collaborate with the PR team to drive awareness and engagement through integrated campaigns.

Digital Marketing:

Manage digital communication and campaign planning, covering digital banner ads, paid social media, SEO, and SEM. Collaborate with agencies to refine strategies, aiming to drive website traffic and increase conversions.

Social Media:

Oversee hotels' social media presence, including content creation, scheduling, and channel monitoring. Provide guidance and support to Assistant Cluster Marketing Communications Managers in their social media efforts and community management.

Photoshoot Direction:

Lead and direct photoshoots to visually represent the hotels' brand identity, ensuring alignment with marketing goals. Review final images to ensure they meet brand standards, enhancing brand visibility through compelling visual storytelling.

What are we looking for?

A Cluster Marketing Communications Manager serving Hilton Brand hotels and vacations is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:

5+ years of successful integrated marketing experience in hospitality, travel, or luxury goods.Proficient in digital marketing, content creation, social media management, email marketing, and website management.Strategic thinker with strong problem-solving skills and data-driven approach.Excellent written and verbal communication skills, with ability to create compelling content and communicate effectively.Collaborative mindset, able to work with cross-functional teams and external agencies.Proactive and self-motivated with strong attention to detail and ability to meet deadlines.Up-to-date knowledge of marketing trends, technologies, and best practices.Tech-literate with design abilities and proficiency in relevant software.Strong leadership skills, able to provide direction and coaching.Bachelor's degree in marketing or equivalent experience.


What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all

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