Senior Manager
2 weeks ago
What the role is
- IMDA's vision is to build a dynamic digital economy, and a cohesive digital society, driven by an exceptional Infocomm and Media ecosystem.
In line with Singapore's social compact, IMDA seeks to help every citizen (from the young to the old) thrive in the digital age, and feel that he or she can engage in activities online in a safe, inclusive and empowering way.
IMDA works actively with the public, people and private sectors (3P) to Dream, Design and Deliver so as to strengthen the digital dimension of Singapore's social compact, or Singapore's digital future.
This way, no citizen will be left behind and we can move forward as one nation.If you have the passion to work with 3P to strengthen our social compact in an increasingly digital age, and the needed skills or experience, do approach us to explore further.
More about this role:
You will be part of the Digital Readiness Cluster within IMDA.
The marketing team under Digital Readiness Cluster will build awareness by developing and executing on marketing strategies to increase awareness for Digital for Life Movement and programmes under Digital Readiness Cluster.
This includes engaging and collaborating with various IMDA divisions, other government agencies and relevant stakeholders.What you will be working on
- Conceptualise, develop and implement 360 marketing plans
- Track and analyse the performance of campaigns
- Manage marketing budget
- Brand identity development and management to ensure alignment in execution
- Partner marketing and engagement
- Digital Marketing and Management, including the management of website and social media channels
- Produce and curate content that drives lead generation and conversion
- Community marketing and outreach
What we are looking for
- Background in Marketing or a related discipline.
- At least 810 years of experience in identifying target audiences and in leading marketing campaigns across channels.
- Experience managing agencies and vendors
- Experience in working on fastpaced environment.
- Ability to manage multiple projects simultaneously
- Meticulous, good project and budget management.
- Good verbal presentation and writing skills
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