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Growth Campaign Strategist

1 week ago

Singapore This is an IT support group Full time

As our Digital Expansion Manager, you will be instrumental in driving the growth of our active user base in the rapidly evolving cryptocurrency sector. This role uniquely blends analytical, creative, and strategic responsibilities to drive impactful expansion.

You will be at the core of our growth initiatives, playing a critical role in accelerating our digital footprint. Your focus will be on designing and implementing innovative growth campaigns, monitoring and analyzing their performance, and leveraging insights to refine future strategies.

This position requires close collaboration with various internal teams to ensure that all growth initiatives are cohesive and aligned with our overall business objectives. You will work closely with cross-functional teams, including CRM, data analytics, and product, to ensure synergy and effectiveness in growth strategies.

Growth Campaign Objectives:

  • Plan, design, and execute innovative growth campaigns aimed at user acquisition and platform engagement.
  • Monitor, analyze, and report on the performance metrics of growth initiatives, utilizing data to inform and optimize future strategies.
  • Conduct thorough market research to identify emerging trends, opportunities, and potential threats within the cryptocurrency landscape.
  • Collaborate closely with cross-functional teams to ensure synergy and effectiveness in growth strategies.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 3 years' experience in growth marketing.
  • Experience in the cryptocurrency, fintech, or finance industry is a must.
  • Strong understanding of growth marketing metrics and data analysis techniques.