Marketing Campaign Strategist

3 days ago


Singapore DBS Bank Limited Full time
Job Description

We are seeking a highly motivated and results-driven Marketing Campaign Strategist to lead initiatives in Product Marketing and Financial Planning. The ideal candidate will have strong product knowledge, particularly in investments, along with a solid understanding of how these products align with the broader financial planning framework.

About the Role

In this role, you will be responsible for executing marketing strategies and campaigns in collaboration with multiple stakeholders, while strengthening the brand perception for DBS Bank Limited. You will develop and execute comprehensive go-to-market plans with a clear strategy and approach for all investment product launches and campaigns.

You will build strong relationships and collaborate effectively with cross-functional teams, including product managers, financial planning & financial literacy teams, creative teams, and external agencies. You will ensure campaigns align with business goals, marketing objectives, and brand guidelines.

  • Develop clear and compelling product and marketing positioning that differentiates our offerings in the market.
  • Create targeted value propositions and key messages for specific audiences and segments.


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