marketing and communications strategist
6 days ago
Overview
We are looking for a highly skilled Digital Marketing Strategist to drive marketing efforts for our cloud-based software solutions. The ideal candidate will be responsible for developing and executing data-driven digital marketing strategies to increase brand awareness, generate leads, and drive customer acquisition. This role requires expertise in B2B SaaS marketing, content strategy, SEO, paid media, and marketing automation.
Key Responsibilities1. Digital Strategy & Campaign Management- Develop and execute multi-channel digital marketing strategies tailored to the cloud software industry.
- Plan and manage lead generation campaigns using SEO, SEM, paid media, social media, and email marketing.
- Optimise marketing funnels to improve lead conversion rates and customer retention.
- Develop high-quality content, including blogs, whitepapers, case studies, and industry reports, to educate potential customers.
- Plan and execute targeted content marketing strategies to attract and nurture leads.
- Collaborate with product and technical teams to translate complex software features into compelling marketing messages.
- Conduct keyword research and implement SEO strategies to improve organic traffic and search rankings.
- Work closely with web developers to optimise website performance, landing pages, and user experience.
- Monitor website analytics using Google Analytics, Google Search Console, and other tracking tools.
- Develop and manage paid advertising campaigns across Google Ads, LinkedIn Ads, and other B2B digital channels.
- Optimise ad performance through A/B testing, audience segmentation, and budget management.
- Track and report on campaign ROI, cost per lead (CPL), and customer acquisition cost (CAC).
- Design and implement email marketing campaigns for lead nurturing and customer engagement.
- Leverage CRM and marketing automation tools (HubSpot, Marketo, or similar) to personalise and automate marketing efforts.
- Analyse email performance metrics and refine strategies for better engagement.
- Monitor industry trends, competitor activities, and customer insights to refine marketing strategies.
- Identify emerging digital marketing opportunities for cloud-based software solutions.
- Provide data-driven recommendations to improve marketing efficiency.
- Track and measure digital marketing KPIs such as website traffic, conversion rates, and customer acquisition.
- Generate detailed performance reports and provide actionable insights.
- Continuously optimise campaigns based on data-driven decisions.
- Proven experience in digital marketing within the B2B SaaS or cloud software industry.
- Strong expertise in SEO, PPC, content marketing, and lead generation.
- Hands-on experience with Google Ads, LinkedIn Ads, HubSpot, Marketo, or similar platforms.
- Ability to interpret marketing analytics and make data-driven decisions.
- Excellent project management and communication skills.
CRM
Market Research
Lead Generation
SEM
Budget Management
Social Media
Marketing Strategy
Email Marketing
Content Marketing
B2B
Inbound Marketing
Digital Marketing
Digital Strategy
SaaS
Ab Testing
Google Analytics
SEO
Brand Awareness
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