Senior strategist, connections planning

3 days ago


Singapore WE Communications Full time

We're searching for a Senior Strategist who can turn insights into impact and data into direction
In short
Lives for solving complex communications challenges
Thinks in systems but communicates with clarity
Gets excited about both data and creativity
Thrives in the space where PR meets digital
Never stops being curious about what's next
Picture yourself as part of WE's Digital team, where you'll be the strategic force connecting audiences with ideas across PR and digital landscapes. This isn't just about planning - it's about pioneering what's next in communications.
Your Strategic Business Partnership Will Include:
Be the strategic business partner and compass for new business pitches and client campaigns, developing connection plans that work across earned, owned, and paid media
Craft winning integrated communications strategies that make brands matter - turning research into insights, insights into ideas, and ideas into impact
Collaborate with cross-functional teams to consult, create, and inspire clients with data-backed, digital-first communications and content marketing
Shape how brands show up across channels - from social storytelling to PR moments that matter
Support strategy workshops and creative briefings that inspire teams and clients to think bigger and braver
Create frameworks and tools that turn complex challenges into a clear direction - from audience mapping to measurement plans
Ready to shape the future of integrated communications while building something extraordinary? This is your chance to be both strategist and innovator
Qualifications:
A minimum of 4 years of experience in communications, brand strategy or related fields
Demonstrated success in supporting brand and communications strategies for B2 C, B2 B, or G2 C clients, with a track record of driving growth and client satisfaction.
Strong research and analytical skills, with the ability to uncover data-informed insights and translate them into actionable strategies.
Understands the role of content marketing and PR in the marketing mix
Experience in developing and executing integrated marketing strategies across various channels
Excellent collaboration and interpersonal skills, with the ability to work effectively with cross-functional teams and senior stakeholders.
Adaptability in a fast-paced environment, with a self-motivated and self-starting personality, and a passion for continuous learning and improvement.
Working knowledge in tools similar to Newswhip, Talkwalker, Social Bakers, Foresight Factory etc.
Entrepreneurial and experimental in evolving the role of strategy in marketing and communications including exploring and embracing new technologies in data, insights and creative production
Equal Opportunity:
WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status.
Diversity and Inclusion:
WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.
Seniority level
Mid-Senior level
Employment type
Full-time
Industries
Public Relations and Communications Services
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