Marketing Strategist for Regional Success
7 days ago
We are looking for an experienced Marketing Strategist to join our team at Samsung Asia Pte Ltd. The successful candidate will be responsible for developing and executing regional digital marketing campaigns that meet business objectives and drive customer engagement.
About the Role
- Develop and implement CRM management strategies to optimize customer segmentation, engagement and retention.
- Manage regional CRM leadership, ensuring strategies are developed and cascaded while managing the feedback & optimization loop.
- Collaborate with key agencies to ensure productive and efficient campaign execution. Address challenges to maintain high-quality outputs.
- Utilize advanced analytics tools to track performance metrics and optimize campaign effectiveness. Leverage data to make informed decisions.
Requirements
- Expertise in managing CRM systems to optimize customer segmentation, engagement and retention strategies.
- Strong analytical skills with the ability to interpret complex data, generate actionable insights, and drive strategic decisions.
- Demonstrated capability in managing multiple projects and campaigns, including leading cross-functional teams and meeting deadlines.
- Excellent communication skills, both verbal and written, with experience working effectively with internal teams and external agencies.
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