Marketing Campaign Strategist
3 days ago
We are looking for an experienced Product Marketing Manager to join our team in Europe. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies to drive business growth. You will also collaborate with cross-functional teams to align product development with campaign performance and conversion rate optimization (CRO) best practices.
Main Responsibilities:
• Develop and execute comprehensive marketing strategies to drive business growth
• Collaborate with cross-functional teams to align product development with campaign performance and conversion rate optimization (CRO) best practices
• Conduct market research and implement new technologies to enhance overall productivity and campaign ROI
• Work closely with the media buying team (Google Ads, DSPs) to ensure high-performing and compliant ad campaigns rollouts
Requirements:
3+ years of experience in product marketing, growth marketing, or a related role within performance marketing, ad tech, or mobile marketing
Basic understanding of programmatic media buying and the performance-based advertising ecosystem (i.e., Google Ads, Facebook, DSPs, affiliate marketing, and CRO). Strong knowledge of landing page production, tracking solutions, API integrations, postback integrations etc. Experience working with development teams and writing clear product requirements (PRDs). Hands-on experience with A/B testing, analytics platforms (Google Analytics, Adjust, AppsFlyer, etc.). Data-driven mindset with strong problem-solving and project management skillset. Strong organizational and multitasking abilities. Exceptional attention to detail.Benefits:
An innovative and dynamic work environment that values employee growth and well-being. We offer competitive salary and flexible work-life balance. Paid annual leave and sick leave. Fun team building activities including annual company trips, team activities etc. An inclusive environment of friends who happen to work together.
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