Marketing Campaign Strategist

5 days ago


Singapore Singapore Medical Group Full time

We are seeking a dynamic marketing professional to drive strategic marketing initiatives aimed at enhancing patient acquisition, revenue growth, and brand awareness across both online and offline channels.

Key Responsibilities:
  • Digital Marketing:
    • Conceptualize and implement marketing strategies and campaigns (both online and offline), focusing on patient/user acquisition, revenue growth, and brand awareness.
    • Develop and create content across various marketing platforms, including website, social media, EDMs, and print collateral.
    • Drive strategic partnerships to profile the Group's doctors and acquire new patients.
    • Manage existing digital platforms, including websites, marketing automation tools, and social media. Implement and manage new digital tools as necessary.
    • Active involvement in SEO and SEM efforts and management of digital marketing agencies.
    • Conduct data analysis based on Google Analytics to guide planning and optimize execution of marketing activities.
  • Account Management:
    • Work closely with business managers of assigned business units to support growth of relevant businesses.
    • Regular engagement with doctors to develop marketing campaigns and provide post-mortem updates.
    • Manage stakeholders through timely submission of deliverables, regular communications, and updates on activities and marketing/patient acquisition metrics.


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