Revenue Growth Specialist

4 days ago


Singapore MyRepublic Full time
About the Role

The Direct to Customer Strategist will be responsible for designing and implementing targeted direct-to-customer campaigns.

The primary goal is to identify and promote complementary products to the existing customer base.

This role requires collaboration with cross-functional teams to drive campaign success and achieve increased average revenue per user and decreased loss in revenue to churn.

Key Responsibilities

Strategic Campaign Planning: Develop a comprehensive 3-month + 3-month proposed view of campaigns in collaboration with Ecommerce, Product Marketing, and Customer Experience.

Offer Creation: Collaborate with Ecommerce and Product Marketing to create compelling campaign offers that resonate with the targeted customer base.

Channel Optimization: Work closely with the CVM team to enable channels and customize reach strategies specific to the business and target audience.

Creative Development: Partner with Marcomms to craft impactful campaign creatives and customer communications tailored for each channel.

Digital Outreach: Collaborate with Digital and Performance Marketing teams to enable segmented web messaging and digital campaign outreach.

Continuous Evaluation: Monitor and evaluate campaign metrics post-launch, recommending adjustments as needed to enhance success and revenue outcomes.

  • Results-Driven: Delivering results-oriented solutions to drive campaign success.
  • Collaborative Team Player: Working closely with cross-functional teams to achieve shared goals.
  • Innovative Thinker: Bringing new ideas and perspectives to the table to drive growth and innovation.


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