Senior Sales Manager
1 month ago
Position Summary: Senior Sales Manager / Assistant Director of Sales is a key member of the hotel's sales and marketing team, responsible for generating business from corporate accounts and travel agents to achieve overall sales targets and objectives outlined in the Sales & Marketing Plan.
Key Responsibilities:
Business Development:
- Identify and pursue new business opportunities to drive revenue growth.
- Develop and maintain relationships with corporate clients, travel agencies, and other potential clients.
Sales Targets:
- Set and achieve sales targets as outlined in the Sales & Marketing Plan.
- Monitor market trends and competitor activities to identify opportunities and challenges.
Client Relationship Management:
- Build and maintain strong relationships with existing clients.
- Act as the main point of contact for client inquiries and concerns.
Proposal and Contract Negotiation:
- Prepare and present proposals to clients, showcasing the hotel's offerings.
- Negotiate contracts and terms with clients to secure business agreements.
Market Research:
- Conduct market research to understand customer needs, preferences, and industry trends.
- Provide regular feedback to the management team on market conditions and competitor activities.
Sales Presentations:
- Deliver effective sales presentations to potential clients, highlighting the hotel's unique selling points.
- Participate in trade shows, conferences, and industry events to promote the hotel.
Collaboration with Internal Departments:
- Coordinate with various internal departments, such as operations and reservations, to ensure seamless guest experiences.
- Collaborate with the marketing team to create promotional materials and campaigns.
Sales Reporting:
- Prepare and submit regular sales reports to the management team.
- Analyze sales performance and propose strategies for improvement.
Budget Management:
- Manage the sales budget effectively, ensuring that expenses are within approved limits.
- Provide input into the budgeting process based on market insights.
Team Leadership and Training:
- Lead and mentor junior members of the sales team.
- Conduct training sessions to enhance the skills and knowledge of the sales team.
Qualifications and Requirements:
- Diploma in Business, Marketing, or a related field.
- Minimum 4 years experience and above (Senior Sales), Minimum 2 years experience and above with team lead handling (Assistant Director of Sales)
- Proven experience in hotel sales, with a focus on corporate accounts.
- Strong understanding of the hospitality industry and market trends.
- Excellent communication and negotiation skills.
- Results-oriented with a track record of achieving and exceeding sales targets.
- Ability to work independently and as part of a team.
- Proficiency in Microsoft Office and CRM software.
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