Digital Marketing Director
2 months ago
About the Role:
We are seeking an experienced Associate Director of Digital Marketing to join our team at Razer. As a key member of our marketing team, you will be responsible for driving the growth of our global performance marketing channel through demand generation programs, marketing campaigns, analytics, and process improvements.
Key Responsibilities:
- Develop and execute paid digital marketing strategies for global and regional campaigns, working closely with Global Business Units, Regions, and Direct to Consumer channels.
- Collaborate with regional marketing teams to review digital media plans and optimize media strategy, including continuous review of KPIs and digital media performance.
- Manage media planning, including advertising budget planning and budget maintenance.
- Provide regular reporting of advertising plans and performance to various stakeholders.
- Lead paid media agencies, setting targets, evaluating performance, and supervising day-to-day activities.
- Develop data management and analytics strategies, working with big data, ecommerce marketing team members, and analytics teams.
- Stay up-to-date on emerging marketing technologies and recommend tools for testing and learning.
- Conceive and request digital marketing assets, including banners, videos, text ads, and dynamic ads.
- Evolve ongoing paid marketing channels to improve overall strategy, tactics, and performance.
Requirements:
- Experience in digital media planning and strategy development.
- Proven experience in setting up paid digital media campaigns, including Facebook and Google suites.
- Ability to pull data from web analytics platforms and experience with site and creative tagging.
- Bachelor's degree or equivalent experience.
- Minimum 10+ years of work experience within digital marketing.
- Practical experience in placing Search Ads, Social Ads, Display Ads, and Programmatic Ads.
- Experience with DV360 and other Google Stacks.
- Experience in media planning and execution on an international/global level.
- Experience with ecommerce metrics and KPIs.
- Analytical skills to interpret and present data to high-level stakeholders.
- Interpersonal skills to collaborate with global stakeholders.
- Time management skills to take on multiple tasks and meet deadlines.
- Team-oriented, able to work in a matrix organization, effectively and autonomously.
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