Digital Marketing Director
1 month ago
We are seeking a highly skilled Digital Marketing Manager to lead our digital marketing efforts in Southeast Asia and Hong Kong. As a key member of our regional team, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives business growth and enhances our brand presence in the region.
Key Responsibilities- Develop and implement digital marketing plans aligned with regional and global strategies, focusing on key and new online markets.
- Drive traffic to our e-commerce platform, cosstores.com, and Marketplace - Zalora in SEA & HK, and optimize customer acquisition and retention programs across all channels.
- Collaborate with the regional digital marketing team to create an efficient workflow, achieve set long- and short-term goals, and monitor key performance indicators (KPIs) such as traffic, conversion, and revenue.
- Work with external agencies, e-commerce enablers, and the global site team to improve measurement, tracking, and data analysis.
- Co-create with key stakeholders and departments to ensure strategic ambitions are met and company goals are factored into digital marketing efforts.
- Analyze results weekly, monthly, quarterly, and annually, and take actions to drive business growth and optimize digital marketing channels.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices, and apply this knowledge to drive business results.
- Previous experience as a Digital Marketing Manager in a fast-paced, dynamic environment.
- Strong understanding of digital marketing channels, including email, PPC, SEO, programmatic advertising, affiliates, and social media.
- Excellent communication and presentation skills, with the ability to work with cross-functional teams and stakeholders.
- Highly analytical and proficient in using Microsoft Office, Google Analytics, GA4, and Adobe Analytics.
- Results-driven and able to balance strategic planning with day-to-day execution.
- Excellent problem-solving and decision-making abilities, with the ability to work flexibly and prioritize tasks effectively.
We offer a competitive salary and benefits package, including a 25% staff discount on all H&M Group brands, a comprehensive health insurance plan, and opportunities for professional growth and development.
As a member of our team, you will have the opportunity to work on exciting projects, collaborate with talented professionals, and contribute to the success of our business.
We are an equal opportunities employer and welcome applications from diverse candidates. Please note that this position is offered on a local contract, and you must have the legal right to work in Singapore before applying.
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