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Digital Marketing Director

2 months ago

Singapur, Singapore Razer Full time
Job Title: Associate Director, Digital Marketing

About the Role:

We are seeking an experienced Associate Director of Digital Marketing to join our team at Razer. As a key member of our marketing team, you will be responsible for driving the growth of our global performance marketing channel through demand generation programs, marketing campaigns, analytics, and process improvements.

Key Responsibilities:

  • Develop and execute paid digital marketing strategies for global and regional campaigns, working closely with Global Business Units, Regions, and Direct to Consumer channels.
  • Collaborate with regional marketing teams to review digital media plans and optimize media strategy, including continuous review of KPIs and digital media performance.
  • Media planning, including advertising budget planning and budget maintenance.
  • Regular reporting of advertising plans and performance to various stakeholders.
  • Act as the agency lead for paid media, including setting agency targets, evaluating performance, and day-to-day supervision of agency activities.
  • Develop data management and analytics strategies, working with big data, ecommerce marketing team members, and analytics team to define data strategy.
  • Stay up-to-date on emerging marketing technological capabilities and make recommendations on whether Razer should test and learn such tools.
  • Conceive and request digital marketing assets, including banners, videos, text ads, dynamic ads, and more.
  • Evaluate and improve ongoing paid marketing channels to enhance overall strategy, tactics, and performance.

Requirements:

  • Experience in digital media planning and strategy development.
  • Proven experience in setting up paid digital media campaigns, predominantly Facebook and Google suites, as well as ad trafficking.
  • Experience pulling data from web analytics platforms, such as GA or AA.
  • Experience with site and creative tagging.

Qualifications:

  • Bachelor's degree or equivalent experience.
  • Minimum 10+ years of work experience within digital marketing.
  • Practical experience in placing Search Ads, Social Ads, Display Ads, Programmatic Ads.
  • Experience with DV360 and other Google Stacks.
  • Experience in media planning and execution on an international/global level.
  • Experience within ecommerce metrics and KPIs.
  • Analytical skills to interpret and present data to high-level stakeholders.
  • Interpersonal skills to collaborate with global stakeholders.
  • Time management skills to take on multiple tasks and meet deadlines.
  • Team-oriented, ability to work in a matrix organization, effectively and autonomously.