Director, Product Marketing
3 months ago
Role: Head of Product Marketing (Director - Singapore)
Title: Director, Product Marketing
Location: Singapore
About Circles.Life
Founded in 2014, Circles is a global technology company reimagining the telco industry with its SaaS platform - Circles X, helping telco operators launch and operate successful digital brands through its offerings.
Having pioneered a successful blueprint for disrupting the telco space in Singapore, Circles has since launched its own digital telco, Circles.Life, in Singapore, Taiwan and Australia. Circles has also partnered with other telco operators to launch digital services, enabling our partners to accelerate growth and capture market share within a short period of time.
Today, Circles is partnering with operators in 14 countries to deliver delightful digital experiences to millions of people through our businesses.
We are backed by global investors such as Warburg Pincus, Peak XV (f.k.a. Sequoia), EDBI and Founders Fund – renowned backers of industry-shaking innovators.
About this Role:
As the Head of Product Marketing for the Circles X platform, you will be responsible for building and leading our product marketing strategy from the ground up. This is a unique opportunity to shape the narrative of our products, educate the market about new technologies, and drive growth in a rapidly evolving industry.
Key Responsibilities:
Establish and lead the product marketing function, developing strategies, processes, and best practices Define and articulate our product's unique value proposition and positioning in the telco market Conduct market research to identify target personas and develop tailored messaging strategies Create compelling content including brochures, articles, and whitepapers to educate the market and drive adoption Collaborate with product management to capture customer feedback and competitive insights, informing product roadmap decisions Develop and execute go-to-market strategies for product updates and new releases Work closely with enterprise sales and sales enablement teams to create effective sales collateral and talking points Partner with the B2B Marketing team to align product messaging with demand generation campaigns, content strategies, and promotional activities Analyze market trends, customer needs, and competitive landscape to identify new opportunities and refine positioningIdeal Qualifications:
Extensive product marketing experience in Enterprise SaaS or B2B technology, preferably in the telco or adjacent industries Proven track record of building and leading a product marketing function from scratch Strong understanding of enterprise sales cycles and ability to translate complex technical concepts into compelling business value propositions Excellent written and verbal communication skills with the ability to create high-quality content for various audiences and channels Experience in market education and thought leadership for new technologies or digital transformation Demonstrated ability to work cross-functionally with product, sales, and marketing teams Bachelor's degree in Marketing, Business, Computer Science, or related field; MBA is a plusIdeal Candidate:
Has a hands-on approach and is willing to both strategize and execute Thrives in a fast-paced startup environment and can adapt to changing priorities Possesses a deep understanding of the telco industry and its current challenges Has experience in market development for new technologies or innovative solutions Demonstrates strong analytical skills and data-driven decision-making abilities Shows creativity in messaging and content creation to stand out in a competitive marketWhat We Offer:
Opportunity to shape the product marketing function of a high-growth startup Collaborative and innovative work environment Competitive salary and equity package Professional development and growth opportunitiesIf you're passionate about technology, have a knack for storytelling, and want to make a significant impact in the telco industry, we want to hear from you. Join us in revolutionizing the future of telecommunications
To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.
Please do not forward resumes to our jobs alias, Circles employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.
Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.
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