Associate Director, Product Marketing

6 months ago

Singapur, Singapore Razer Full time

Job Responsibilities :

Reporting to the Head of Sales & Marketing, you will be responsible for commercialization of products such as Speakers, Gaming Peripherals for Work, Mouse Mats, and ensure product marketing collaterals and product GTM preparedness are ready for our sales and marketing teams to execute on. At the same time, you will partner closely with marketing communications team on content and PR to generate awareness and ensure strong adoption of Razer products in the region, expansion of market share and successful product launches.Lead the Product Marketing team in terms of product marketing strategy and execution, including value propositions delivered to customersBe a subject matter expert responsible for being an evangelist and support Global Marketing pipeline targets and revenue to increase market shareFull P&L responsibility including managing marketing budgeting & ROIOwn and drive go-to-marketing strategy and launch execution of our product portfolio, features and benefits that drive impactWork closely with the Sales and Marketing teams to plan and develop integrated global marketing programs to drive awareness, PR, inbound and outbound demand generation, sales acceleration, and localizationLead and shape the market with innovative market offerings, delivering competitive advantage, upholding the brand promise, and delivering a positive customer experienceUnderstand and evangelize for the needs and motivations of our customers, actively identifying gaps and opportunities to better serve the audience

Pre-Requisites :

Degree in Marketing or Business with minimally 8-10 years progressive experience in product marketing, preferably within consumer electronics spaceGood business acumen, sales-focused, responsive, creative, strategic, proactive, and hands-on, with the ability to translate data and insights into strategy and action plansStrong leadership skills with track record in building and managing a high performing teamStrong budget management and reporting skillsStrong stakeholder management skills and strong presentation, written and verbal communications skills. Ability to communicate conceptually and tactically - including strategy, planning, data insights and execution detailsExpert knowledge of hardware and software game industry trendsSelf-starter with demonstrated ability to manage, collaborate, leverage and thrive in a fast-paced matrix environment

Are you game?

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