Associate Director, Marketing

7 months ago

Singapur, Singapore Marina Bay Sands Full time

BACKGROUND

As one of the most exciting integrated resorts in the world, Marina Bay Sands’s Brand is much bigger than its advertising. We are building and growing a team who understands that today, more is expected from brands than ever before. Through all the work, and life experiences you’ve collected along the way, you recognize there is a role for brands that surpasses an identity and a static brand guide. Beyond making more things for more people to consume, you’re optimistic in your belief that modern brands have a role in making important ideas, experiences and conversations come alive.  You’ve seen firsthand how great brands and immersive executions shape culture and how they can make people feel something. And you’re excited to be at the helm of that. You love big ideas, and know how to make others love them, without getting precious over small things.  You're generous with your time and open with your thoughts. Above all, you derive joy in helping the many facets of Marina Bay Sands find its rightful place in the world.

SCOPE

The Associate Director, F&B will build an engaging brand persona and culture for consolidated F&B at Marina Bay Sands through our offerings and bring compelling F&B programming to the forefront of why people should visit the integrated resort. He/she loves the F&B industry, is naturally curious about it, loves to eat and entertain, is fun loving and hard working. He/she will be responsible for building marketing expertise, effective offline and online channels, and partnerships to showcase lifestyle possibilities and aspirations through the lens of MBS’s F&B and Nightlife offerings. He/she will develop, support, and execute resort wide F&B programming and activations, building tight relationships and work alongside resort stakeholders, key partners, and tenants to create win-win objectives and exceed brand ambitions. Oversee and orchestrate campaign planning, budget, and content. Own and design MBS’s F&B engagement program, infrastructure, and drive go-to-market channels and platforms. He/she will support the optimization of F&B performance and profitability. Build capability in team and drive best in class restaurants, bars, new product, and lifestyle activation.

MAJOR TASKS

He/she is expected to develop and deploy marketing tactics and best practices, creating actionable insights based on the drivers of markets & consumers.  Marketing initiatives must be grounded on the continuous improvement of demand market intelligence and effective customer communication. He/she is the voice of the customer and consumers for the F&B segment and creates connectivity across the organization. 

MARKET INSIGHTS

Follow and analyze the food & beverage market, as well as factors driving consumer trends and the influence on food developers, creating a forward-looking view on the impact on our ingredients business. Identify opportunities for growth, using insights and working closely together with F&B Operations, key partners and respective functions including Strategy and Planning, Brands, etc. Drive the creation of storylines to promote our products & offerings.

Drive on-trend Solutions.

Drive the understanding of different customer needs and convert insights into on-trend solutions, new product concepts & sales tools by working closely with the commercial and technical teams. Creation of marketing materials & tools; trend presentations, market insights presentations and product launch presentations. Commercialization of projects; responsible for concept/product launches from the designated launch program including all activities from pre- to post launch. This includes: Developing value propositions & key messaging Identify market potential, supporting all key stakeholders Preparation and presentation of internal & external promotion materials Ensure follow-up & measurement of success and suggest/implement proper actions based on the outcome

Customer Understanding

Be plugged in to key foodie communities and what’s happening on the social sphere. Drive customer activation as identified through growth and branding opportunities. Support the creation of customer development plans & direct value proposition. Stay abreast of developments in the food industry relative to our customer base. Champion localization of efforts

SKILLS AND EXPERIENCE

We are looking for an individual that understands what it takes to be the best and preferably with proven success in a similar environment.

Bachelors in Business / Marketing / Communications At least 8 years in F&B Marketing. Prior experience in the hospitality, entertainment, travel or luxury lifestyle sector is highly desirable, but not essential for candidates who demonstrate exceptional strategic acumen and a passion for our brand vision. Proven track record operating full funnel marketing strategies with savvy background in e-commerce. Deep understanding of traditional and innovative marketing strategies. Excellent written and verbal presentation skills combined with the confidence that comes with functional experience. Exceptional leadership abilities, with a track record of inspiring and empowering teams to achieve ambitious goals and deliver exceptional results. Strong analytical skills, with the ability to translate complex data into actionable insights that inform strategic decision-making and drive business impact. Passion for innovation and a relentless pursuit of excellence, coupled with a keen eye for detail and a commitment to delivering world-class experiences. Be curious and creative, capable of logical thinking and strategic planning. Be meticulous, able to handle multiple tasks efficiently and in an organized way. Be able to handle ambiguity, high workload, and extreme amount of detail. Work in a fast-paced environment. Maintain physical stamina and proper mental attitude, and the ability to deal effectively with guests, management, team members, and outside contacts while working under pressure and meeting deadlines. Have a well-groomed, professional appearance.

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.

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