Associate Director, Marketing

1 month ago

Singapur, Singapore Marina Bay Sands Full time

BACKGROUND

As one of the most exciting integrated resorts in the world, Marina Bay Sands’s Brand is much bigger than its advertising. We are building and growing a team who understands that today, more is expected from brands than ever before. Through all the work, and life experiences you’ve collected along the way, you recognize there is a role for brands that surpasses an identity and a static brand guide. Beyond making more things for more people to consume, you’re optimistic in your belief that modern brands have a role in making important ideas, experiences and conversations come alive.  You’ve seen firsthand how great brands and immersive executions shape culture and how they can make people feel something. And you’re excited to be at the helm of that. You love big ideas, and know how to make others love them, without getting precious over small things.  You're generous with your time and open with your thoughts. Above all, you derive joy in helping the many facets of Marina Bay Sands find its rightful place in the world.

SCOPE

The Associate Director, F&B will build an engaging brand persona and culture for consolidated F&B at Marina Bay Sands through our offerings and bring compelling F&B programming to the forefront of why people should visit the integrated resort. He/she loves the F&B industry, is naturally curious about it, loves to eat and entertain, is fun loving and hard working. He/she will be responsible for building marketing expertise, effective offline and online channels, and partnerships to showcase lifestyle possibilities and aspirations through the lens of MBS’s F&B and Nightlife offerings. He/she will develop, support, and execute resort wide F&B programming and activations, building tight relationships and work alongside resort stakeholders, key partners, and tenants to create win-win objectives and exceed brand ambitions. Oversee and orchestrate campaign planning, budget, and content. Own and design MBS’s F&B engagement program, infrastructure, and drive go-to-market channels and platforms. He/she will support the optimization of F&B performance and profitability. Build capability in team and drive best in class restaurants, bars, new product, and lifestyle activation.

MAJOR TASKS

He/she is expected to develop and deploy marketing tactics and best practices, creating actionable insights based on the drivers of markets & consumers.  Marketing initiatives must be grounded on the continuous improvement of demand market intelligence and effective customer communication. He/she is the voice of the customer and consumers for the F&B segment and creates connectivity across the organization. 

MARKET INSIGHTS

Follow and analyze the food & beverage market, as well as factors driving consumer trends and the influence on food developers, creating a forward-looking view on the impact on our ingredients business. Identify opportunities for growth, using insights and working closely together with F&B Operations, key partners and respective functions including Strategy and Planning, Brands, etc. Drive the creation of storylines to promote our products & offerings.

Drive on-trend Solutions.

Drive the understanding of different customer needs and convert insights into on-trend solutions, new product concepts & sales tools by working closely with the commercial and technical teams. Creation of marketing materials & tools; trend presentations, market insights presentations and product launch presentations. Commercialization of projects; responsible for concept/product launches from the designated launch program including all activities from pre- to post launch. This includes: Developing value propositions & key messaging Identify market potential, supporting all key stakeholders Preparation and presentation of internal & external promotion materials Ensure follow-up & measurement of success and suggest/implement proper actions based on the outcome

Customer Understanding

Be plugged in to key foodie communities and what’s happening on the social sphere. Drive customer activation as identified through growth and branding opportunities. Support the creation of customer development plans & direct value proposition. Stay abreast of developments in the food industry relative to our customer base. Champion localization of efforts

SKILLS AND EXPERIENCE

We are looking for an individual that understands what it takes to be the best and preferably with proven success in a similar environment.

Bachelors in Business / Marketing / Communications At least 8 years in F&B Marketing. Prior experience in the hospitality, entertainment, travel or luxury lifestyle sector is highly desirable, but not essential for candidates who demonstrate exceptional strategic acumen and a passion for our brand vision. Proven track record operating full funnel marketing strategies with savvy background in e-commerce. Deep understanding of traditional and innovative marketing strategies. Excellent written and verbal presentation skills combined with the confidence that comes with functional experience. Exceptional leadership abilities, with a track record of inspiring and empowering teams to achieve ambitious goals and deliver exceptional results. Strong analytical skills, with the ability to translate complex data into actionable insights that inform strategic decision-making and drive business impact. Passion for innovation and a relentless pursuit of excellence, coupled with a keen eye for detail and a commitment to delivering world-class experiences. Be curious and creative, capable of logical thinking and strategic planning. Be meticulous, able to handle multiple tasks efficiently and in an organized way. Be able to handle ambiguity, high workload, and extreme amount of detail. Work in a fast-paced environment. Maintain physical stamina and proper mental attitude, and the ability to deal effectively with guests, management, team members, and outside contacts while working under pressure and meeting deadlines. Have a well-groomed, professional appearance.

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.

  • Junior Marketing Associate

    4 weeks ago

    Singapur, Singapore Braveheart Marketing Full time

    Explore the World of Marketing with Us! Are you a passionate and driven individual eager to dive into the world of marketing? Join our team as a Junior Marketing Associate and kick-start your career in this dynamic field! Responsibilities: * Support the development and execution of marketing campaigns * Willingly take on new challenges and tasks as part of...

  • Junior Marketing Associate

    2 weeks ago

    Singapur, Singapore Braveheart Marketing Full time

    Explore the World of Marketing with UsAre you a passionate and driven individual eager to dive into the world of marketing? Join our team as a Junior Marketing Associate and kick-start your career in this dynamic fieldResponsibilities: Support the development and execution of marketing campaigns Willingly take on new challenges and tasks as part of a...

  • Associate Director, Marketing

    2 weeks ago

    Singapur, Singapore Carrier Full time

    Country: SingaporeLocation: #08-01/02, Perennial Business City, 1 Venture Avenue, Singapore 608521Build a career with confidenceCarrier Global Corporation, global leader in intelligent climate and energy solutions is committed to creating solutions that matter for people and our planet for generations to come. From the beginning, we've led in inventing new...

  • Associate Account Director

    4 weeks ago

    Singapur, Singapore DDB Asia Full time

    Associate Account Director Tribal Worldwide is a full-service interactive agency that focuses on across the board front-end digital solutions from web to mobile and beyond. Tribal Worldwide is committed towards creating digital solutions through original digital marketing programmes which generate compelling experience for the end-user. First founded...

  • Associate Director

    2 weeks ago

    Singapur, Singapore Ramboll Full time

    Job Description Do you want to turn dreams into reality, working with award-winning sustainable architecture and masterplans? Henning Larsen is looking for an Associate Architect/Associate Director to join our global design community. You will be part of an interdisciplinary studio with architecture, urbanism and landscape, working on sustainable...

  • Associate Director

    1 month ago

    Singapur, Singapore Ramboll Full time

    Job Description Do you want to turn dreams into reality, working with award-winning sustainable architecture and masterplans? Henning Larsen is looking for an Associate Architect/Associate Director to join our global design community. You will be part of an interdisciplinary studio with architecture, urbanism and landscape, working on sustainable...

  • Associate Director, Marketing

    1 month ago

    Singapur, Singapore Carrier Full time

    About the role This position is for an Associate Director, Marketing & Communications, who manages a department that includes multiple teams led by managers and/or supervisors in Marketing. Strategizes new product branding and advertising campaigns. Reviews and presents new initiatives aimed at supporting the long-term Marketing and Sales...

  • Associate Director of Loyalty Marketing

    2 weeks ago

    Singapur, Singapore Marina Bay Sands Full time

    Job SummaryStrategically focused, the Associate Director of Loyalty is responsible for enhancing and executing Marina Bay Sand's loyalty proposition and program. The role also involves planning and leading campaigns, gathering insights to enhance customer experience, and developing a proprietary audience as a valuable driver for revenue and reputation.Job...

  • Brand Marketing Associate

    3 weeks ago

    Singapur, Singapore Eaglesview Marketing Group Full time

    We offer an EXPERIENCE where you learn skills that will stay with you throughout your life while being surrounded with new friends who celebrates your ACHIEVEMENTS. Our company ever expanding organization didn't just grow by chance. Each new talent that comes on board is the result of our meticulous recruitment process handled by a team of skilled people,...

  • Associate Director, Marketing

    1 month ago

    Singapur, Singapore Carrier Full time

    Country: SingaporeLocation: #08-01/02, Perennial Business City, 1 Venture Avenue, Singapore 608521Build a career with confidenceCarrier Global Corporation, global leader in intelligent climate and energy solutions is committed to creating solutions that matter for people and our planet for generations to come. From the beginning, we've led in inventing new...

  • Associate Director

    1 month ago

    Singapur, Singapore Aon Full time

    Associate Director, Account Management The Associate Director, Account Management’s responsibility is to assist the Director of the GBM Team in the management of the GBM team which includes overseeing a team of Account Management Managers and Executives, as well as maintaining client retention rate of at least 95% under own portfolio. The Associate...

  • Associate Director of Loyalty Marketing

    1 month ago

    Singapur, Singapore Marina Bay Sands Full time

    Job Summary Strategically focused, the Associate Director of Loyalty is responsible to enhance and execute Marina Bay Sand’s loyalty proposition and program while also to plan and lead campaigns and gather insights that enhance customer experience and develop a proprietary audience as a valuable driver for revenue and reputation.  Job...

  • Franchise sales Director

    1 month ago

    Singapur, Singapore STAG MATCH PRIVATE LIMITED Full time

    Roles & ResponsibilitiesOur innovative and growing company is looking for a franchise sale Assistant Director / Associate Director Partner. We appreciate you taking the time to review the list of requirement & responsibility and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of...

  • Senior Associate/ Associate Director, Macro Risk

    4 weeks ago

    Singapur, Singapore Balyasny Asset Management L.P. Full time

    LoadingSorry to interruptCSS Error Senior Associate/ Associate Director, Macro Risk LocationSingapore PostedPosted 24 Days Ago CodeREQ5767 Loading

  • Cybersecurity Director

    2 weeks ago

    Singapur, Singapore Charterhouse Pte Ltd Full time

    Exciting opportunity to join a technology company as a Cybersecurity Director / Associate Director. This role is based in Singapore, kindly note that only candidates currently working in Singapore will be considered. RESPONSIBILITIES: Drive the Security Development Lifecycle (SDL), overseeing security across all phases. This involves formulating protocols,...

  • Cybersecurity Director

    3 weeks ago

    Singapur, Singapore Charterhouse Pte Ltd Full time

    Exciting opportunity to join a technology company as a Cybersecurity Director / Associate Director.This role is based in Singapore, kindly note that only candidates currently working in Singapore will be considered.RESPONSIBILITIES:Drive the Security Development Lifecycle (SDL), overseeing security across all phases. This involves formulating protocols,...

  • Associate director finance and valuation

    1 month ago

    Singapur, Singapore Kerry Consulting Pte Ltd Full time

    Associate Director Valuations and Finance Leading Financial Services Growth Opportunity This is a leading investment management and in view of its expansion plans, they are recruiting an Associate Director focusing on valuations and some finance. Responsibilities Drive the valuation process across private, fund and public investments, which includes...

  • Senior Associate/ Associate Director, Macro Risk

    1 month ago

    Singapur, Singapore Balyasny Asset Management L.P. Full time

    OVERVIEW In the role of Senior Associate/Associate Director, Macro Risk, the employee report to the Director of Global Risk Management and will be responsible for the following: Own the risk monitoring and oversight of a set of portfolios with a cross-asset class exposure in linear and non-linear instruments Able to challenge & support Portfolio...

  • Associate / Director, Integrated Public Relations and Marketing Communications – Consumer Lifestyle

    1 month ago

    Singapur, Singapore PRecious Communications Pte. Ltd. Full time

    PRecious Communications Pte. Ltd. is seeking a dynamic individual to join our team as an Associate / Director in the Public Relations & Client Services department, focusing on brands and consumer clients in Singapore. This role offers an exciting opportunity to work with leading consumer brands and drive impactful integrated public relations and marketing...

  • Marketing Events Associate

    4 weeks ago

    Singapur, Singapore ALTRA Marketing Full time

    "Make passion your paycheck.” Here, we believe people are our biggest asset. We take personal and business development of our people seriously. We are looking to work closely with outgoing, motivated and hardworking individuals, who live by our philosophy of working hard and playing hard. If you think you fit the description above, we are ready to...