Associate Director of Loyalty Marketing

6 months ago

Singapur, Singapore Marina Bay Sands Full time

Job Summary

Strategically focused, the Associate Director of Loyalty is responsible to enhance and execute Marina Bay Sand’s loyalty proposition and program while also to plan and lead campaigns and gather insights that enhance customer experience and develop a proprietary audience as a valuable driver for revenue and reputation. 

Job Responsibilities

Loyalty Program Maximization & Development

Ensure Compliance of the processes and procedures of the Casino Loyalty Program in accordance to the approvals of government bodies and internal policies. Utilize research and analytic resources to determine upside changes of the Casino loyalty program, campaigns and promotions Manage, monitor and propose business process or technology enhancements that improve customer experience through positive change in efficiency and productivity Observe and propose campaigns and initiatives to engage in different stages of customer lifecycle for upward mobility and reduce churn; expand loyalty assets to bring added value to the business Enhance the Casino loyalty program as market conditions change to further position MBS loyalty programs as best in class

Marketing & Customer Engagement

Develop and implement strategic marketing initiatives to acquire, retain and reactivate members for the tracking and growth of our database, which translates to the increase of revenue in all business units. Marketing initiatives include but are not limited to: Marketing Communications Plan, manage and monitor integrated communications strategies to ensure meaningful presence of loyalty message for existing casino customer base Events and Promotions Oversee campaign planning, execution, and post analysis Oversee the development of event series into long term loyalty program while constantly finetuning and implementing best practices based on customer, TM feedback, and industry norms

Research and Analysis

Be an advocate of data-driven leader and facilitate report analysis with the team to derive meaningful insights for campaigns and the program Monitor competition and cross-industry loyalty program best practices, and assess applicability to Marina Bay Sands’ and its patrons

Coaching

Guide and develop TMs to be project owners, and as future leaders of the team or Marina Bay Sands. This applies to knowledge as well as management principles.

Other duties as directed by management

Job Requirements

Education & Certification

University Degree in Marketing , Business or Hospitality or related field is preferred

Experience

University Degree in Marketing , Business or Hospitality or related field is preferred

Other Prerequisites

Good knowledge of operations and customer service, relationship marketing, database, entertainment, analysis, and target customer marketing Experience with marketing communications, collateral production, events, integrated marketing solution is preferred Good interpersonal and project management skills, creative, flexible and a can-do attitude is highly desired

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