Digital Media Director
2 weeks ago
At Autodesk, we're shaping the future of making things. As a Director of Global Paid Media, you'll play a key role in driving our digital media strategy and leading a team of experts to deliver exceptional results.
About the RoleThis is a unique opportunity to join our Digital Media Center and lead the development and execution of our global paid media strategy. You'll be responsible for managing a team of 20+ and collaborating with extended teams across the organization to drive business outcomes.
Key Responsibilities- Develop and execute a comprehensive global paid media strategy to drive business growth and improve stakeholder satisfaction.
- Lead a team of experts in paid media strategy, execution, and optimization, ensuring alignment with business objectives.
- Manage large media partner relationships, including Google, Facebook, and LinkedIn.
- Track and measure paid media performance against key performance indicators (KPIs) and communicate results to the broader team.
- Collaborate with marketing operations teams and extended engineering teams to ensure data accuracy and digital media optimization.
- Coordinate with stakeholders to ensure alignment on budgets, volume, quality, and return goals.
- 8+ years of experience in paid media strategy and execution, in either an in-house or agency role.
- Bachelor's, Master's, or equivalent degree in marketing, communications, or a related field.
- Experience managing large global teams of at least 25+.
- Extensive knowledge of digital marketing channels across SEM, social, display, and programmatic platforms.
- Experience with multi-touch attribution and media mix modeling.
- Direct experience with predominant ad platforms, including Facebook, LinkedIn, Adwords, DV360, Demandbase, TradeDesk, YouTube, etc.
- Experience with ad operations, media reporting, and QA, including implementation of UTMs, ad serving, and pixels.
- An understanding of the evolving MarTech space to communicate and orchestrate complex campaigns across multiple channels.
- Experience using digital media analytics and reporting tools, such as Adobe Analytics, Google Analytics, PowerBI, etc.
- Experience establishing communication with diverse groups and working collaboratively with people from different backgrounds and geographies.
- Passion for digital marketing and connecting stakeholders with effective digital media approaches.
- Preference for B2B experience, but open to B2C depending on qualifications.
- Enterprise software and SaaS industry experience advantageous.
At Autodesk, we offer a competitive compensation package, including a starting base salary between $148,600 and $240,350, annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
We're an equal employment opportunity employer and welcome applicants from diverse backgrounds and experiences.
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